Digital Publishing

Digital Publishing

Digital publishing is the new hype around the world. More and more people are transferring to the digital media base each and every day.

Every book that is released as a hard copy, is also released as an e-book nowadays. People always prefer applications that tell you latest news within a matter of hours, rather than waiting for a newspaper every morning. Times have changed, and we have changed along with them.

The world is fast changing. This time we are living in is known as the digital age. And electronic media has taken over almost every form of communication, be that personal or mass. Along with reading materials such as news, books, articles etc.

This age has new ways of reading news or reading a book. The publishing of anything that can be written, recorded in audio or video; in a form that it is being read on a screen, is known as digital publishing.

An overview of digital publishing and its market.

The basic definition of a digital market, what it is, what it does, what does it constitute of etc.

The digital publishing is one of the biggest sectors of the digital market. It means publishing content in the soft format, rather than on hard format is i.e. written on paper. The market for digital publishing is growing every single day. More people are being employed in this sector, more and more audience is shifting to the digital platforms. The opportunities in the sector as of right now are unlimited. People are switching jobs to this sector for more career opportunities and success. The possibilities in digital business are unlimited.

Every other day new technological advances are taking place, making the digital business easier and more profitable. The more this sector grows the easier it becomes for an audience to get content they want to read, easily and at the cheap cost. The business has taken out the hassle of carrying hard copies everywhere one goes. Now people can just carry a single device such as an e-reader tablet, everywhere and surf the content wherever, whenever. Even more advanced tech will allow you to surf all the content you want on your mobile phone, with help of the new applications being created and updated every day. You literally don’t have to carry even one extra thing. Just your mobile phone, which people keep with themselves all the time anyway.

Creating attractive content has never been easier. A lot of software and apps out there, that can help you create some good looking content for publishing on the web. These software and applications come with a ton of features and won’t let you make any grammatical or spelling errors. You can even include other forms of media such as audio, video or pictures to your content and make it more influential for the audience. With the help of these tools, anyone with a little bit of hard work can get into the business.

The laws of digital publishing are not really separate from the laws of traditional publishing. The reason behind that is; when the original copyrights law were made in the early 2000s when the digital area wasn’t developed at all. Ever since then the digital sector has made a great progression and the laws could not keep up with the transformation, naturally because they weren’t designed for this kind of stuff. So the old copyrights laws are unable to protect the interests of digital publishers, who in turn keep getting taken advantage of, through the internet.

We all understand that internet is a huge place which cannot be kept track of. But, at least we can try. One would always want to protect its work from plagiarism, reuse, editing etc.

But there are no actual measures available to prevent this from happening. While some of the software is available to detect plagiarisms and few more things, they don’t work efficiently and cannot entirely be trusted. This situation has created a nuisance in the digital publishing world and many MNCs are initiating to change this situation.

The process of digital publishing is very much similar to the process of traditional publishing. Except for two major differences. The first difference would be that the digitally published content doesn’t go off to the printing press to be made copies of.

Another major difference is that their hard copies are not distributed amongst the audience. Instead, the content is made available through a digital platform, the mode of distribution of content can be a website, a blog, a social media platform etc. it totally depends on the publisher and what he thinks is the best channel for the content.

The content can be created on much different software, applications, and websites. Which provide services and tools to create such a content.

Some people think digital publishing is another word for web publishing but that is not true. The word digital publishing has a much wider scope. The media platforms such as CD, DVDs etc. fall under the category of digital publishing, along with web publishing.

Applications like Quora has changed the whole aspect of digital publishing world around the globe.

The means like these which introduce readers and audience to an interactive reading environment is another great advantage, pro, and accomplishment of the digital media in the 21st century.

While the devices like e-reader tablet have affected the traditional business of printing and paperbacks. It cannot very well be considered as a perfect competitor. The reason for that statement is that the selling of traditional copies of written books will continue to sell across the globe because of the people who have a knack for reading books the old way, the traditional way, still opt for the traditional method, no matter what. The people who like to hold a real book in their hand, who like to touch the paper instead of the screen, who have a thing for the smell of the books.

Every year the experts in digital publishing, the delegates, and many industry speakers attend the digital publishing summit. The summit hosts speakers from all around the world and organizes lectures or speeches from all of them. They discuss innovative ideas at the summit.

The yearly summit is the hub where topics like how to optimize the tools available for digital publishing, along with revealing of the brand new software, applications, and features to help make the process easier.

The summit should be attended by anyone who is interested in the field. Many creative ideas are discussed amongst the group of experts. People get a chance to meet these experts, listen to their opinion. They also get to discuss their own problems, find a solution to them.

This yearly summit phenomenon is marked as an important event in the field of digital publishing. People who want to get to know more about this field are more than welcome to join, gather information and ask questions. To open the creative minds and get them going on the path of innovation and development of the sector.

Digital publishing is considered as one of the ultimate internet phenomena in the 21st century.

The sector of digital publishing has all the good qualities needed for an efficient business. It doesn’t require a lot of capital or overhead costs or investment for that matter, it is really very easy to manage easily to look after, the profit margins in the sector are quite high and the business doesn’t require much of labor work. In fact, the possibilities of this section are quite a lot.

While most of the internet businesses are efficient and highly effective, digital publishing is considered as one of the most efficient businesses available for persuasion.

Publishing an e-book on the internet can keep making more and more of money as more and more people buy it you don’t even have to do anything for that matter. No distribution to the stores is required. just people buying books at their own will. Same is the case with magazines and any other content people might pay for. So the business doesn’t require all of your time and attention and you can work on more content with it or you can even work on some other profession while it still keeps making money without you actually working on it.

This is the biggest advantage of the digital publishing business. If you write your own content then all the money you make, goes straight into your pocket while if you work as a publisher, you still get a considerable portion from the selling of your content. You don’t have to worry about inventory or copies to keep for distribution along the country of the content that you wrote, or you are publishing. You just upload the content and let the internet do its magic.

If you write blogs, articles, journals etc. basically the kind of writings that people don’t pay to read, you can still manage to make some money off that content and here is how.

Writing pieces and writers who go viral and get a lot of reads, start to get deals from various brands for promotion and advertising. This is the best way to turn your personal writing into a proper business. Deals like mentioning a certain product in the content of the article are offered. Often a picture of the writer using that product can be posted or further promotion. All celebrities and famous writers take such deals and endorsements all the time.

At last, digital publishing is an amazing sector to make money and to enlighten your creative self-side by side. It is full of opportunities and a new horizon where a lot of youngsters can look for better career options. So, if one desire to be successful, this is a path to choose and follow along to the dreams.

INTRODUCTION TO DIGITAL PUBLISHING

The media and means of it have grown substantially within last few decades. The platforms for sharing the information have changed a lot with time. While the old methods are not extinct, they aren’t preferred that much by the receivers. The whole world is going digital nowadays. And there are many reasons why.

The digital media is taking over the world and there are certain qualities in it that are helping it do so. The digital platforms are easy to use and user-friendly, they are cheap and efficient, they are multi-purpose, they come with a lot of options and features with new technology coming out every other day. These are the primary reason for the success of the digital media.

With this change, the style of reading has changed as well. While earlier people used to prefer hard copies and books, they now prefer files and pdf.

Digital publishing can be described as changing the medium of written material into a format that can be accessed through a computer.  It means publishing work on a platform where it can be read by the reader through computers and mobile phones. Where it appears on a screen and not on a piece of actual paper.

Digital media has been getting a lot of fame in past few years. A lot of material is nowadays published digitally for readers.

ADVANTAGES OF DIGITAL PUBLISHING:

  • Can be accessed instantly after publishing
  • Can be accessed from anywhere within a matter of few clicks
  • Is cheap
  • Comes with a lot of options
  • Is quick
  • Saves paper
  • Is very versatile
  • Can reach a large number of audience

Digital publishing is growing every day. More and more articles, blogs, and even books are being published in the digital format. With websites of famous newspapers and channels developing each day, the latest news is easily available for a read on the internet. With applications like Kindle, you can carry a hundred books on your phone and access them at your will, anytime and anywhere.

Some people think digital publishing is another word for web publishing but that is not true. The word digital publishing has a much wider scope. The media platforms such as CD, DVDs etc. come under digital publishing, along with web publishing.

In this new age, the time has come, where sometimes the books are released on digital platforms exclusively. With an abundance of writers and scarce publishers, the books have changed their medium. Nowadays, many new writers release their books only in e-form or an audiobook. This has highly affected the work of real-life publishers, but it has certainly made life easier for a number of writers who were in line for publishing of e-books.

Blogs and articles are also getting pretty famous around the world. People usually write them personally to describe or talk about something personal, to seek or receive advice etc. Applications like Quora has changed the whole aspect of digital publishing.

The means like these which introduce readers and audience to interactive reading is another great advantage and accomplishment of the digital media.

List of things published on digital media:

  • Articles, blogs
  • Journals
  • Advertisements
  • Catalogs
  • Books
  • Reports
  • Scrapbooks
  • News
  • Newsletters etc.

The platforms used to publish all the aforementioned things are:

  • Websites
  • Social media
  • PDFs
  • Files that are downloadable
  • CDs
  • Videos
  • Various applications, etc.

THE PROCESS OF DIGITAL PUBLISHING

The process of publishing something on digital platforms is quite similar to paper-based publishing. Except in two aspects.

  1. It doesn’t require a printing press to make copies of the final product.
  2. It doesn’t require distribution of the content in physical forms. Such as hard copies, magazines, newspapers etc.

Other than these two, digital publishing is the same process as traditional publishing.

Since the material is often published on the internet, it doesn’t require copies of the same material. While when it comes to distribution, quite a few options are available. The material can be distributed through applications, a method which very famous and preferred nowadays. Other than this, there are special websites, such as Wordpress or the publisher can even create his/her own website to publish the material. This method of making a separate website is very popular with the newspaper companies around the world. Along with hard copies of newspapers, a digital copy is also published on the websites every day. And along with this, the websites are constantly updated in a number of hours, sometimes even minutes, whenever something of significance happens.

All of the published stuff can be accessed with smartphones, laptops, desktop computers, tablets, etc. but the latest form of accessing some of the digitally published stuff is e-reader tablet. The product is new in the market and is gaining a lot of popularity already. The e-reader tablet is a device specially designed to just read stuff. The e-tab comes along with a number of amazing features which blow the minds of the audience. They come with a format that makes the reader feel like they are reading on an actual paper. They are specially designed to give such a feel to the audience. Along with this, they have options of brightness, reading under the sun, reading in dark, changing fonts or size of the text, according to the comfort of the reader. But these aren’t even the best qualities of an e-reader tablet. The best feature is considered the number of options available to read. For example, Amazon Kindle is an e-reader tablet and we all know that every book that is released by traditional media is also published on kindle for reading. So now readers can simply purchase just one device and carry a thousand books with them all the time and the choice to read any one of them, anytime they please.

Along with all these, another benefit of e-reader tablet is its cost. These tablets are really cheap. And once you have purchased the device, you can get the book in e-format at half the price of an original book, making e-reader tablets a cheap and user-friendly way to read books.

The only problem that was ever associated with reading on these tablets was the harm they might cause to the eyes of readers. While that is still an issue in some of these tablets, other leading brands have come up with an eye-friendly screen which claims to be gentle on the eyes and not harm them. The only problem was solved by the producers in order to give confirmation to parents whose children were reading on such tablets. With the invention of the eye-friendly screen, the whole game of e-readers tablet was changed. Suddenly there were many upsides to it but no downsides could be found.

While the devices like e-readers tablet have affected the traditional business of printing hardcovers and paperbacks of books. It cannot very well be considered as a perfect competitor. The reason for that statement is that the selling of traditional copies of written books continues to sell across the globe. People who have a knack for reading books the old way, the traditional way, still opt for the traditional method, no matter what.

There are still people out there who like to feel the actual paper in their hand while reading, people with a thing for the smell of a book, people who won’t allow themselves to stare at a screen all day. These group of people has kept the traditional method alive. Along with libraries and collectors.

Formats in which the books can be published differ too. There are a number of different options out there. Some more common and used like .epub, which is the most common and used method to publish e-books online. The format is free, standard and available in many publishing programs while others are a little particular and limited to a certain type of device such as .folio. This format is used exclusively for Apple’s iPad tablets. The ways to publish something online are a lot and increasing every day. The two of the most common ways to do so are

  • Adobe systems’ digital publishing suite
  • Apple’s iBook author

These are the result of innovation done by program developers so that writers don’t have to learn much about the typical programs used for publishing. The aim of such programs was to make life easier for the writers who generally have no or little knowledge about the subject. These programs have helped writers all around the world and have made their life, substantially easier.

While the sector of digital publishing is already very advanced, innovation and discoveries still continue in the field to make the format easier and safer to use, accessible to all and cutting edge in every aspect.

COPYRIGHTS

Since the laws of copyrights were made in the early 2000s when digital publishing was nowhere near a phenomenon, the laws made for copyrights often cannot keep up its application on the e-format. Since most of the laws are were based on making copies of a copyright material and in electronic format, making copies is not a big agenda, the laws already in place often fail to protect the rights of publishers online.

Since the format is getting popular and well used nowadays, initiatives are taking place every day to save the rights of publishers every day. The new policies are being developed that will go well with the format of electronic media.

Plagiarism is being one of the biggest worries for publishers online. The internet is wide and it cannot be kept in check. And somewhere else the content of a writer can easily be plagiarised and go unnoticed. Although new applications and software are developed to detect plagiarism, the main issue that still remains is the determination of the real author and the one who copied. Amongst this, other problems emerge such as downloading of the document without permission, republishing of documents without authority, change in the files when they are not for editing, and the most common problem, reusing the content when it’s not meant for.

All of these problems are increasing its intensity every day with the development of technology. More and more ways to cause a nuisance are invented and people come up with the ways to work around the rules or to break them without getting caught.

While the publishers understand that a platform as vast as world wide web cannot be controlled or regulated, they would really like some laws and regulations against all of the issues raised to at-least prevent some of the issues to an extent that is possible.

FAMOUS PLATFORMS

Let's discuss the famous and effective platforms that can be used to publish digitally in such a way that it reaches a lot of audiences and draws a response from them.

READZ:

This is a website that allows a creative method to create content. The website has a lot of amazing features and has a lot of interesting options to chose from. It also features premade layouts for easy use of the writers and creators. A number of huge companies make to their client list. It is a very elite platform to create e-content.

WOOPIE:

Stands for Write Only Once, Publish It Everywhere, the website helps create attractive content for websites that can be viewed on laptops and on phones. The website lives up to the expectations of the creators with a very interactive interface. The motto of the company is "It's your content. In beautiful, digital formats." The motto of the company says everything you need to know about this website.

ZMAGS:

With clients like Marks & Spencer, ZMAGS is one of the top platforms to create influential content. The website offers one of the finest digital experience to the clients, it is known for its user-friendly program and the fact that it is a content creation software without any codes. The company believes in standing out and being better than every competition.

ADOBE:

Every single human being is aware of this software. Adobe has been on top of content creation business for a long time now. With constant innovations, developments and easy to use format, the software still remains the first choice for many users. With its new content creator for mobile phones which helps create content in form of mobile applications, Adobe has outdone everyone else again.

MAG+

As the name suggests, it helps you create a great and attractive looking magazine in digital form. It has a creative interface and a lot of innovative options with animation and gifs to create a lively and cutting-edge magazine for the audience. The company has a lot of premium clients and has been making a name for itself recently.

THE HEMINGWAY APP:

An application which helps writers create content easily. The best attraction of this app is that it is free of charge. The app allows you to be creative in many ways. It also has a lot of attractive features such as readability index, color coding etc. which makes the app worth a try. Although the app is not suggested for professional use, but for personal use in case of articles or blogs, this application can do wonders and make your work a lot easier as well as good looking at the same time.

DIGITAL PUBLISHING INNOVATION SUMMIT

Every year the experts of digital publishing, the delegates and a number of industry speakers attend this summit. The summit hosts talks from all of them. They discuss innovative ideas at the summit.

This yearly summit is the hub where topics like how to optimize the usage of tools available for digital publishing, along with revealing of the brand new software, applications, and features to help make the process easier.

The summit is a must-attend for anyone who is interested in the field. Many creative ideas are bounced around and discussed. People get a chance to meet the experts, listen to their opinion. They also get to discuss their own problems, find a solution to them.

This yearly summit is marked as an important event in the field. People who want to get to know more about this field are more than welcome to join, gather information and ask questions.

The summit is a collective experience of the digital publishing community, they don’t only discuss the technology used in the process but also pay attention to the rules and regulations of the field. The lack of laws to protect interests of the digital publishers, the laws that should be made etc. are also an important part of the discussion in these meetings.

Other than this, the boundaries of the publishers are also a very important topic of discussion. With the world growing every day and the digital platforms growing with it, it is very important to fix some boundaries, code of ethics and regulations inside which the digital publishers should operate. The responsibility is on all of us to keep the space, we use, safe. And to keep it safe, non-offensive and friendly some rules must be followed and some things must always be kept in mind. This is the moral ground of digital publishing, which is an important ground and is in dire need of proper discussion.

The summit contributes a lot to the growth of digital publishing as a whole separate sector, with every type of content and every platform included in the summit. It becomes a place for people who write different types of content and people who use different media platforms to publish that content, to come together as a sector and work for the welfare of this newborn method.

The summit is to be conducted in the month of December. More specifically on 6 and 7 December in the city of San-Francisco.

This year the summit will be highly based on optimization of new technology in the field and growing audience for your content. The speakers in the summit will mainly focus on these two topics and help attendees increase the influence of their content in both quality and quantity aspects.

People new to the field are highly recommended to attend this year’s summit so that they can grasp the wisdom needed to build a digital empire from the scratch. Every digital publisher and/or writer needs to build its brand, otherwise, he/she may not grab any attention from the readers, and for that purpose, you must know all the tips, tricks and trade secrets of the field. If someone is new to the field then that person obviously won’t have any knowledge about all this. The digital publishing innovation summit is basically a place where the newbies in the field can get it all in one single place.

THE ULTIMATE BUSINESS ON THE INTERNET

We all know that digital publishing is a wider concept than publishing content on the internet. Yet the internet is the latest, advanced and most used platform for digital publishing.

And as it happens, digital publishing is considered as one of the ultimate internet business in the 21st century.

The sector of digital publishing has all the good factors needed for an efficient business. It doesn’t require a lot of capital or overhead costs, it is easy to manage, the profit margins in the sector are quite good and the business doesn’t require much of labor.

While most of the internet businesses are efficient, digital publishing is considered as one of the most efficient businesses available on the internet.

Publishing an e-book on the internet can keep making money as more and more people buy it. Same is the case with magazines and any other content people might pay for. So the business doesn’t require all of your time and attention and it still keeps making money without you actually working.

This is the biggest advantage of the digital publishing business. If you write your own content then all the money you make, goes straight into your pocket while if you work as a publisher, you still get a considerable portion from the selling of your content. You don’t have to worry about inventory or copies to get made of the content you are publishing. You just upload the content and let the internet do its magic.

If you write blogs, articles, journals etc. basically the stuff that people don’t pay to read, you can still manage to make some money off that content and here is how.

Writing pieces and writers who go viral and get a lot of reads, start to get deals from various brands for promotion and advertising. This is the best way to turn your personal writing into a proper business. Deals like mentioning a certain product in the content of the article are offered. Often a picture of the writer using that product can be posted or further promotion. All celebrities and famous writers take such deals and endorsements all the time.

Other than this, you can lend a block of your webpage to the companies who want to advertise their product. Whenever we surf the internet, we always see these ads appearing on the sides of web pages, before a video, in a pop-up box, and in many other different ways. All of these ads we see are there because the company paid the owner of that certain website to show and advertise its product on the sidelines of that page.

If you have a decent number of followers on your blog or website, you can earn quite a good sum of money by just lending some space for advertisement of products. A lot of websites work on this basis. They post the content for free and earn through advertising and sponsorship and promotion.

The best part of such a business is that you need nothing but an internet connection and an internet following, and you are good to go. You don’t need to invest any amount or have capital. You don’t need any inventory or worry about selling anything. You can follow the passion for writing that you have and earn money along with it.

Sometimes people with a great following on internet post content from other writers. This means that the website belongs to someone else and the content belongs to someone else. This situation usually occurs when a writer is looking for exposure. In such cases, the owner of website posts the content and then he makes money from advertisements that went to people who read the article. A portion of this money often goes to the writer. But the situation differs according to the terms and conditions that are discussed prior to the posting of content. This is a very popular way for new and unknown writers to make money. Since no-one knows them or their work, they sell their work to the digital publishers who in return provide them exposure, experience, the chance of learning as well as some money.

The growth rate of the digital publishing business is booming through the ceiling in today’s market. Now is the best time to start or invest in such a business. This publishing business is trending all over the world and if you want higher profits, which everyone does, then it is highly recommended to get yourself in connection with one of the many digital publishing businesses which are growing popular every day.

STEPS TO CREATE A DIGITAL PUBLISHING BUSINESS.

Here is a step by step explanation on how to start a digital publishing business and make it successful.

  1. SELECT YOUR AUDIENCE

If you are going to publish content then you must know what group of audience you are targeting. You must decide on an age-group, gender or community of people that would be interested in the content you will be publishing. For example, you might decide that kids below the age of 10 are the group you are focusing on, then you will create content accordingly.

  1. CREATION OF QUALITY CONTENT

The second step is pretty simple. You must create a quality content according to the group of audience that you selected in the first step.

  1. THE PRODUCT

Next step is to decide what the content you wrote is going to be. It can be a magazine, newsletter, article, an e-book. Whatever you deem appropriate.

  1. MAKING

The next step is to design the webpage or blog in such a way that it attracts an audience and brings more people on to the website.

  1. LEND OR CHARGE

Next thing you would want to do is either charge the customers for the content you are providing or lend the space on your page to advertisers. The two methods through which you will make money.

  1. FEEDBACK

Probably the most important step. Taking a feedback for your work from your audience. Ask them for advice, criticisms, opinion etc. create an interactive environment.

  1. CONSISTENCY

Consistency is the key to success. You must post regularly, interact with the audience on a regular basis and do not give up easily.

CONCLUSION

The market for digital marketing is one of the latest and growing sectors. Many people are leaving the areas of traditional media and are shifting here. Not only audience, but a lot of people working in traditional media are also joining the new and innovative method. It is the new development of our society and we must have a basic information about the working of it. The pros and cons of it. The ways of using it and the ways one can make money off it.

Digital publishing has taken over the internet and absorbed the traditional media into itself. The pros of this new method create a long list. It helps a lot in saving paper which is used in traditional media forms. The career options in this sector are booming right now. The companies who are in this field of business, earn a high profit and also hire quite a number of people. The publishing of content online instead of paper has definitely affected the regular media a lot. Newspapers and hard copies of books and magazines have taken the strongest hit. People no longer but that stuff in hard form, they instead read it in soft form.

The reasons to this are endless but some of the main reasons are: it is very fast and interactive, it is cheap, it can be updated within hours, it is easy to travel with, can be accessed anytime, anywhere.

The development in this sector is a continuous process. Even a yearly summit is organized just for the development of this sector. The summit aims at coming forward with innovative ideas and technologies which will help in boosting the sector furthermore.

Devices such as e-reader tablet have also contributed a lot to this sector. Those devices which are made especially for the purpose of reading. They draw more and more attention from the audience every day. These devices have proved out to be a handy little alternative to carrying the books with you everywhere. More and more people are switching to such devices now, for a better experience and cheap costs.

While there are some of the people out there who still believe in the hard copies of the books, and libraries etc. which has kept the book publishing business alive, up and running. While we all admit that hard copies of books are an evergreen business and might never stop making a profit, we must admit that now they have to share the market with soft copies, PDFs, and e-books.

The business that digital publishing creates is a very profitable one. It is very easy to manage since most of the work is done automatically by the computers and software. The cost of starting a digital publishing business from the scratch is not much. You don’t need any sort of qualifications for this business, just basic knowledge about working in the sector. Other than this the profits that you can make is really high, the margin can be high as well. Plus, you will keep making money from your old content as well as new content. The sector is developing right now so the possibilities and opportunities in this section are unlimited. If anyone wishes to enter this field, now is the best time for that. Since the demand in this sector has been increasing a lot in last few years.