Mexico and Sustainable Development

Mexico and Sustainable Development

Mexico is a country with a proud culture and history. However, whether in Mexico or in any other country on Earth, to apply sustainable development principles at national, state/provincial and local levels, or even in the individual lives of people, is not at first easy. However, these principles do have clear value. That is because the aim of sustainable development is to: better the lives of societies and their collective peoples, protect and enhance the natural environment, and help national and regional economies strengthen by becoming more aligned with Earth’s natural systems as understood by science.

Whether a country sees itself as rich or poor, north or south, developed or developing, all national entities and their peoples will benefit if they apply the general principles of the concept, approach and practice of sustainable development as a means to purposely plan their societal, economic and environmental activities toward becoming sustainable societies.

The origins for the concept of “sustainable development” are generally credited to the World Conservation Strategy: Living Resource Conservation for Sustainable Development, published in 1980 by the United Nations Environment Program (UNEP), the International Union for Conservation of Nature and Natural Resources (IUCN), and the World Wildlife Fund (WWF). Simon Dresner, in his book the Principles of Sustainability, suggests that early development of the concept goes back even further in history to 1974 and a World Council of Churches (WCC) ecumenical study conference on Science and Technology for Human Development, which coined the phrase ‘sustainable society’1.

The 1972 United Nation’s Conference on the Human Environment was a wake-up call for many countries on Earth to the realization that human development patterns are indeed affecting Earth’s natural environment and affecting it for the worse. Yet it was the World Commission on Environment and Development (also known as The WCED or also as the Brundtland Commission, named for the Commission’s chairperson, former Prime Minister of Norway Dr Gro Harlem Brundtland) that popularized sustainable development through their 1987 Final Report, Our Common Future2. The Brundtland Commission explained sustainable development in detail and gave it the following definition, which continues today as the most common definition used for sustainable development throughout all human societies:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs3.

1    Dresner, Simon, 2002. Principles of Sustainability. Earthscan: London, UK.

2    UN Documents Cooperation Circles. (1987a). Report of the World Commission on Environment and Development: Our Common Future [online]. 

3    UN Documents Cooperation Circles. (1987b). Our Common Future: From One Earth to One World—An Overview by the World Commission on Environment and Development: Section 1.3.27 The Global Challenge - 
The WCED was comprised of prominent and respected politicians and scientists from across Earth. It was the first international body to hold public hearings on every continent and to allow average people of Earth to share their views on the important subject matter of environment and development. Particularly important, it was the first international body to allow average people to share their views with prominent global leaders.

The message the WCED heard from Earth’s citizens was clear: human development patterns were negatively and increasingly impacting Earth’s natural environment and, as a consequence, these very same environmental impacts were themselves now affecting humans. Additionally, the WCED clearly heard that growing social and economic inequities were being created among humans of Earth: inequities which themselves arose from these same existing human development patterns.

Unexpectedly for such a body of prominent and diverse citizens, the WCED arrived at unanimous conclusions in their report. Simply stated, their primary solution was that humans needed to pursue a “sustainable development” path to minimize our negative impacts on Earth’s natural environment and to also help sustain both our and other species through the process.

The WCED was clear that sustainable development was not only an environmental concept. The Brundtland Commission said that sustainable development comprised three integral and essential components, each of a: social, environmental and economic. All of these three parts were seen by the WCED as requiring as equal consideration as possible in order for anything resembling a practice of sustainable development to be achieved.

The WCED also saw that sustainable development entailed a “future” direction, one where humans are required to think of the consequences of our actions on future generations of humans and not just on our immediate selves.

Since the Brundtland Commission there have been many other sustainable development-related international meetings and treaties organized through the United Nations, many of which Mexico has been both a participant in and signatory to. These include the: 1988 Intergovernmental Panel on Climate Change, 1992 World Conference on Environment and Development (also known as The Rio Conference or The Earth Summit), 1992 United Nations Framework Convention on Climate Change, and the 2002 United Nations Summit on Sustainable Development.

Yet since the Brundtland Commission’s popularization of sustainable development, it has quickly become an essential concept, approach and practice for governments, businesses and industries around Earth.

Sustainable development: a journey and not just “green”

Sustainable development is often compared to a “journey” over a destination. It is something we are working toward but will never arrive at, for humans will always be using and regenerating and caring for the Earth’s complex and ever-changing environment as part of our own evolutionary process on Earth.

Sustainable development is often mistaken as a “green” term: wrongly thought of as a concept about the environment. Yet the WCED was clear in its vision that sustainable development has the three separate yet interconnected parts: each of the social, economic and environmental. The Brundtland Commission understood that all three elements need to be in some degree of balance for human societies themselves to be more in balance and to then be practicing sustainable development.

The association many people have with sustainable development and the environment is understandable, for the concept was in early usage at a time when people started to see first-hand the damage that overall human activities were having on Earth’s broader environment. Many environmentalists, with their ecological focus, have also added to confusion over the term for they have understandably helped promote sustainable development as a means to have environmental health considered in development activities.

A jurisdiction with a great environmental record but with vast social inequity and little economic diversification is no closer to sustainable development than is a jurisdiction with strong economic output and greater social equity but a poor environmental record.

Sustainable development: “triple-bottom-line”

When Mexico reaches the point where our leaders and citizens “automatically think” of sustainable development in all their activities, undoubtedly Mexicans will achieve a better national quality of life. For then, not only will leaders at all levels—whether these are political, business, non-government organization (NGO), and even religious or moral leaders—be thinking of the environmental impacts of their decisions, they will also be equally considering related social and economic consequences of their activities.

This three-factor reality of sustainable development has also come to be known as its Triple-Bottom-Line. This is essentially a business term used to describe when government, industry or business is engaged in planning and practices that take in to account a balance between sustainable development’s social, environmental and economic considerations.

Sustainable development: “Precautionary principle/approach”

This is a phrase essential to sustainable development. It captures a positively-focused “preventative” approach for human development activities and the environment over the current human tendency to only “react” when negative environmental consequences arise from our actions (such as is currently happening with humans and our significant contributions to global warming).

The most common definition for the term is found in Principle 15 of the United Nations’ Rio Declaration (as also agreed to at the Earth Summit by 178 national governments, including the Government of Mexico), which speaks to a “precautionary approach” as being:

“Where there are threats of serious or irreversible damage, lack of full scientific certainty shall not be used as a reason for postponing cost-effective measures to prevent environmental degradation”4.

In a brief to the NAFTA’s (North American Free Trade Agreement) Commission for Environmental Cooperation (CEC), Greenpeace defines the term as being where:

“ the face of serious or irreversible threats to the environment, and in situations of scientific uncertainty, we should take action to minimize or prevent those threats”5.

Admittedly, this is a controversial term. Difference in interpretation seems to arise depending on whether precaution favors ecosystem health or industrial activity. As the CEC has found:

“...Industry presenters emphasized balance, noting that environmental viability or "benefits" must be weighed against economic (trade) viability and possibilities for continued development...Presenters fromUNEP—United Nations Environment Program. (1992). 

environmental NGOs placed greater weight on long-term ecological viability, which they view as the key factor in “sustainability...”6
For a sustainable Mexico, we think that the precautionary principle/approach must be practiced in some manner as defined by Mexicans and our elected leaders. We are of the view that Principle 15 of the Rio Declaration puts the emphasis on ecosystem health7.

CEC—Commission for Environmental Cooperation. (1996). Report to Council: Who We Are/Joint Public Advisory Committee [online]. 

Humanity’s current (un)sustainable development: Scientific evidence

Science clearing confusion

Throughout this book and for clarity’s sake, we borrow from Professor William Rees (one of the co-inventors of the world-renowned Ecological Footprint tool for measuring human impacts on Earth). We highlight the “un” in “un”-sustainability by spelling the word as: (un)sustainability.

The clear scientific evidence and its warning calls to humans about our (un)sustainable development patterns have been publicly available and growing for decades. This science leads any objective reader to the unmistakable conclusion that human development patterns are (un)sustainable and negatively affecting Earth’s natural environment to the detriment of our own human species.

A sad reality for us is that so many leaders of human societies', whether in government, business or industry, do not seem to like the message heard from science. To borrow from the title of former USA Vice-President Al Gore’s internationally-acclaimed movie on the subject of global warming, the message being given by science appears for many traditional leaders to be “An Inconvenient Truth”. However, leaders who ignore these messages from Earth as shared by science do so at the peril of all of the planet’s human beings.

We do not think this book actually needed to outline any of the abundant, growing and strong scientific evidence about the negative impacts of human development patterns on Earth’s natural environment. However, we also know that people throughout Earth are receiving conflicting media messages about the state of the planet’s environmental health.

To help clear out some of this confusion, we outline only three of the many scientifically-quantifiable examples about human-induced impacts on our planet’s natural environment. The examples given are the ones which we think are currently the most pressing for human life on Earth.

Global warming

In April 2008, a report presented to the Arctic Council identified that “…the Arctic climate is changing even more rapidly than scientists had predicted…” and that “…the vast Greenland ice cap is also thought to be shrinking more quickly than anticipated”.9 This same year, scientists at the USA’s National Snow and Ice Data Center

Rees, William E 2008. Toward Sustainability with Justice: Are Human Nature and History on Side? In Soskolne, Colin L., ed. Sustaining life on earth. Plymouth, UK: Lexington Books (Page 81-93).
(NSIDC) stated that if current warming trends continue, the Arctic Ocean will be ice free by 2060.10 Then if we look southward to the bottom of the Earth and the Antarctic, in February 2008 a 414 square kilometer piece of the Antarctic Wilkins Ice Shelf unexpectedly collapsed.11 “We predicted this [global warming related ice collapse] would happen, but it’s happened twice as fast as we predicted”, said Dr David Vaughan, a scientist of the British Antarctic Survey.

The year 2007 also broke many global warming records. January 2007 experienced an average global temperature 0.85 Celsius above normal, well above the monthly norm for any month of the year since humans began keeping weather records back in 1880. England had its warmest April in 348 years of record keeping. The World Meteorological Association noted that, for the first time in recorded human history, “... the disappearance of ice across parts of the Arctic opened the Canadian Northwest Passage for about five weeks ” 

In the 2006-2007 rainy season of Los Angeles, California, the City experienced its driest year on record, receiving only 8.15 centimeters of rain.

The objective science related to climate change, more commonly known as global warming, has little doubt that the Earth is indeed warming. Science increasingly points to human activities as being the primary cause of the heating Earth.

The recent United Nations Intergovernmental Panel on Climate Change (IPCC) Fourth Assessment Report, released in November 2007, is only one of many reports outlining the science of Global Warming.15 This Report concludes that the:

“Warming of [Earth’s] climate is unequivocal, as is now evident from observations of increases in global average air and ocean temperatures, widespread melting of snow and ice, and rising global average sea level.” 
Even when natural causes are included, science determines that global warming is being primarily caused and accelerated by humans.

“Most of the observed increase in globally-averaged temperatures since the mid-20th century is very likely due to the observed increase in anthropogenic [human] GHG [greenhouse gas] concentrations”.

This IPCC Report implies that the problem of global warming can continue for centuries, causing melting polar caps (both the Arctic icecap, including Greenland, and Antarctic cap) which will result in:

“...sea level rise that would continue for centuries due to timescales associated with climate processes and feedbacks, even if GHG [greenhouse gas] concentrations were to be stabilised.”

A media report in 2006, which noted even then that the Antarctic icecap was also “...shrinking at a faster rate…” than scientists expected, further identified that Antarctica “…contains enough ice to raise ocean levels by about 60 meters, a deluge that would put every major coastal city in the world deep under water and uproot hundreds of millions of people.”

In a point clearly evident to those of us who live in the Caribbean hurricane zone of Mexico, this IPCC Report additionally identified that human-induced global warming observationally seems responsible for “…an increase in intense tropical cyclone activity in the North Atlantic since about 1970….”

So as the climate change situation is as presented by science, residents of Cancun and the Riviera Maya—a coastal city and region located on the Mexican Caribbean—need be immediately concerned about two things related to global warming. These in our area have already experienced the reality of increased intensity of hurricanes and the prospect of our area eventually being flooded from rising sea levels caused by melting ice at both poles of Earth.

Hurricanes Gilbert, Wilma and Dean demonstrated to our region the serious social, economic and environmental consequences of increasingly strong hurricanes. Our Riviera Maya cities would be significantly impacted should ocean levels rise 6 meters let alone 60 meters.

We respectfully suggest that, with the growing scientific evidence of global warming and its potential devastating consequences for humans, it is not just short-sighted but increasingly irresponsible—possibly even immoral—that our national and state politicians do not take this objective science seriously and now act on it.

Mexicans need our governments to help us develop international, national, state and local solutions to stop scientifically-documented rising temperatures on Earth. The long-term survival of the human species and other species on Earth necessitates this.

Mexicans also need our politicians to urgently and collectively work with the people of Mexico on developing solutions for us to learn about how our country’s people can live with the now seemingly inevitable consequences of global warming on Earth.

Biodiversity loss and connections with human population growth

Biodiversity explained

All living things on Earth, whether plant, animal or micro-organisms, form Earth’s biodiversity. Biodiversity is the variety of life on Earth which collectively forms the essential building block upon which all of Earth’s life, including human life, depends.
Exhibit 1: A monarch butterfly in Santuario Mariposa

Biodiversity can be divided into the following levels:
Species (plant, animal and microorganisms); 
Genetic diversity.

As the Secretariat of the United Nations' Convention on Biological Diversity points out to humans: “Protecting biodiversity is in our self-interest. Biological resources are the pillars upon which we build civilizations. Nature's products support such diverse industries as agriculture, cosmetics, pharmaceuticals, pulp and paper, horticulture, construction and waste treatment. The loss of biodiversity threatens our food supplies, opportunities for recreation and tourism, and sources of wood, medicines and energy. It also interferes with essential ecological functions.”

It is important humans understand that science is increasingly becoming aware that life on Earth is interconnected in so many unexpected ways. It is also essential for humans to understand that, even with so many modern scientific discoveries, the majority of interconnections in Earth’s natural environment remain unknown by science and so continue as a mystery to humans.

The United Nations Environmental Program (UNEP) identifies the effects of biodiversity loss as being: 21 UN Convention on Biological Diversity. (2007a). Sustaining Life on Earth [online]. Available from:

Threatened food supplies;

Interference with essential ecological functions including species balance, soil formation, and greenhouse gas absorption;

Reduction in the productivity of ecosystems, thereby shrinking nature’s food and other resources from which humans rely; 

Destabilized ecosystems that then weakens their ability to deal with natural disasters. 

And the last word on biodiversity relates to tourism. Importantly for tourist areas such as Cancun and the Riviera Maya, the UNEP also relates that the “…loss of biodiversity in fact means loss of tourism potential….”

Human population growth

The Judaic Torah and Old Testament of the Christian Bible speak of historic locusts and plagues affecting humans of old. Yet humans of today are increasingly appearing as the modern version of these plagues and locusts of old. This is because we have now become the single biggest threat to Earth’s biodiversity. Our (un)sustainably large growth in human population numbers over the past 100 years, along with modern human technological advances, are resulting in increasing human-caused pressures and stresses on our planet’s natural environment and bio-diverse species.

The global population of humans has increased from:

150 million people in AD 1, to;

300 million people in AD 1350 (a 100 per cent increase in human population that took 1,250 years), to;

600 million people in AD 1700 (a 2nd 100 per cent compounded increase in humans that took only 350 years), to;

900 million people in AD 1800, to;

1.6 billion people in AD 1900 (a 166 per cent compounded increase in humans, but now in only 200 years), to;

over 6.6 billion people today (a 312 per cent compounded increase in human population in only 108 years time), with;

our human population now projected to be at 8 billion people in AD 202025

We ask you in full honesty: Do you really think that, with continued high growth expected in human population numbers, the Earth can continue to sustainably support many more humans in addition to its countless other bio- diverse life forms?

When it comes to population growth, a challenge for humans and other species is as Rees identifies:

UNEP—United Nations Environmental Program, Production and Consumption Branch: Tourism. (2004).
“The main biological factor at cause of the (un)sustainability crisis is a natural predisposition that humans share with other species. Unless constrained by negative feedback...populations tend to expand to fill all suitable habitats and to use all the resources prevailing technology makes available to them.”

Yet a population growth challenge specific to humans may be our evolution in to Homo economicus: a phrase of at least 100 years of age and one used as a play on words for the traditional Latin name for the human species; Homo sapiens. Increasingly, this term of Homo economicus is being used in the field of sustainable development to refer to a modern human mindset. It captures modern human tendencies to almost singularly focus on the concepts of economy over all else. Even to the point, such as is also attributed to The Economist, that our species seems to welcome (un)sustainable population growth as being necessary to human economic growth.

“It has long been assumed that population growth goes hand in hand with economic progress. Not only that, but it is also assumed to be inevitable.”

However, a paradox seems to exist for Homo economicus. Researcher Andrew Nikiforuk, as quoted by Rees, pointedly states that “The more godlike he becomes the less godly Homo economicus behaves”. Or, as Karr specifically puts it: “...the paradox: for the past 150 years, human knowledge has expanded beyond imagination, but we seem incapable of using that knowledge to protect human society from itself”.

And what does the scientific record say is the historical consequence of other species in nature when any one of Earth’s many bio-diverse species overruns or over-extends its habitat? Or when localized human populations have historically chosen to live in (un)sustainable ways?

The simple answer is as captured as the title of the New York

The scientific record is that over-extended species and over-extended human societies simply tend to collapse in on themselves. As Karr directly points out: “Ignoring these collapses... violates a fundamental rule in history and science.”

We think it so very important for people to realize that, after a collapse, the Earth continues on rotating in space quite nicely with or without any lost species or faded human societies. For Earth does not need humans or any other species to survive. Earth survives on its own. It is us humans and other species that require Earth for our very survival Collapsing eco-systems?

Around Earth, we think it can be argued through reference to science that humans are seeing clear evidence of collapsing ecosystems through the high degrees of biodiversity loss being experienced on our planet.

Globally, science has helped identify about 1.75 million species that live worldwide today (and scientists think that there are anywhere from 3 to 100 million species on Earth, with most of these still to be identified).  Mexico, with only 1.4 per cent of Earth’s surface land, holds almost 12 per cent of all known species on the planet and ranks third of all countries on Earth for biodiversity.

Yet today, through human pressures, Earth’s diverse species that have taken billions of years to evolve are now disappearing at 50-100 times their natural rate.35 Then add on additional species losses arising from the impacts of human-induced global warming and concerns about the health of species biodiversity should increase. The IPCC, in its noted Fourth Assessment Report, suggests that should average warming temperatures on Earth exceed 1.5-2.5 degrees Celsius, climate change alone will threaten 20-30 per cent of all species on Earth with their likely extinction.36 The IPCC further outlines, of specific concern to bio-diverse Mexico, that global warming poses a “risk of significant biodiversity loss…in many areas of tropical Latin America”. 

Final thoughts:

Biodiversity & humans

Accordingly to the Popol Vuh, the Mayan peoples’ story of creation, maize and cacao came from the region we today know as Tabasco.40 Imagine how different Earth would now be for modern humans if the Mayan civilization of old had lived in a way to have made the bio-diverse crops of maize and cacao go extinct. In such a scenario, two basic food staples of 21st century humans would not exist.

Modern humans do not know those among nature’s many current bio-diverse species which have the potential to be of significant importance to future humans and other life forms on Earth. Species lost today could have future potential as food sources or use for health reasons or even be essential in ways that current humans could not even contemplate (such as being an unknown linchpin in some way related to basic evolutionary survival). By us humans not caring about the losses of other species today, simply because we now think of many species as being disposable life, we take a very short-sighted view to the great complexity of life on Earth.

Just as ancient Mayans cared enough for the Earth to preserve the cacao and maize that are so important to human diets of today, similarly so we modern humans need ensure we take the same care of Earth’s existing biodiversity, whether that be plant or animal or insect. We should leave those future generations of human beings who follow us with an equally healthy and bio-diverse environment of evolved life-forms on Earth.

Fresh-water loss

Water is essential to human lives. The human body is comprised of 61.8 per cent water by weight and our species is said to need to drink anywhere from 1 to 3 liters per day for our survival. 41 That said, while Earth’s surface is comprised of 71 per cent water, only about 2.50 per cent of this fresh water of the planet can be drunk and used.
by human beings.42 The fresh water humanity uses is mostly found in glaciers, but is also located in groundwater, lakes and rivers.
Humans use otherwise drinkable and ecosystem usable fresh water in many activities that are seen as essential to our lives and our societies. This includes for: industrial agriculture, cooking, cleaning, washing, farming, transport of people and goods, industry, generation of energy, watering of household plants, sewage, watering of golf course lawns, and so much more.

“People now use more than half of the planet’s accessible freshwater”. Approximately 70 per cent of all of this freshwater drawn by humans is used for agriculture, with industry using about 23 per cent of this freshwater supply and humans directly using only about 7 per cent of all the freshwater our species takes from Earth. 44 This use of freshwater is entirely separate from the freshwater used by the countless other bio-diverse life forms living in Earth’s many ecosystems.
Exhibit 2: 

Misol-Ha waterfall in Chiapas, Mexico
A recent World Economic Forum document on water, issued in 2008, identifies at its outset the reality of an existing water crisis on Earth:
“Significant business disruptions due to water scarcity... are a reality today, and are projected to worsen in the future, as a result of climate change and demographics.” (emphasis as placed in the original document.

This shortage of fresh water is also affecting Mexico, with our country realizing both a scarcity of fresh water and polluted fresh water supplies in our north, and experiencing inaccessible and poor quality fresh water in the center and extreme southeast of our country.

The former Secretary-General of the United Nations, Boutros Boutros Ghali, predicts that “Water will be more important than oil this century”.48 Yet importantly, for it implies that human solutions are indeed possible and achievable, The World Economic Forum notes that: “The main cause of water shortage is overuse”.

Unfortunately, climate change is also adding to fresh waters diminishing. Global warming is causing the melting of glaciers and ice: a necessary concern to humans since 68.7 per cent of all of Earth’s freshwater supplies come from glaciers.

Climate change related impacts on water availability, as well as human population increases and our species’ related need for more and more water, results in what is now referred to as water stress. 1.2 billion people, about 20 per cent of Earth’s human population, live in areas identified as having “water stress” and that “…by 2025, the number of people in water stressed regions will rise to 3 billion people” or about 40 per cent of all of Earth’s human population.51 Add in the ongoing fresh water needs and uses of Earth’s natural environment, which are excluded.

Solutions will necessarily require less human pollution of Earth’s freshwater. Water contamination has become a major factor in reductions in Earth’s fresh water supplies. Some countries, such as Mexico, do not widely provide water treatment of grey-water (dirty water), which then results in polluted water residues flowing in to the sea, mangrove areas, lakes, lagoons and rivers. These pollutants then become absorbed by plants and eaten by fish and other animals, which are then themselves often eaten by humans. Dirty water out of the sight of humans does not mean it has no impact on humans.

In some places where water is not properly treated, humans who consume this dirty water get sick and can die. In 2003, more than 25,000 people died everyday of malnutrition and another 6,000 people, the majority of whom were children, died from water-borne illnesses.

Earth has an identified water crisis now. We call on our governments in Mexico to work with our Mexican population, along with the United Nations and other international organizations like the World Economic Forum, to help identify and implement solutions to resolve this water crisis. We need to do so for the benefit of humans of today, for next generations of humans, and for other forms of life on Earth.

Homo economicus and other species on Earth can live without economics, but not one of us is yet known to be able to live without water.

UNESCO - United Nations Educational Scientific and Cultural Organization. (2003) The world’s water crisis - Part I: Setting the scene: The first UN world development report: Water for people, water for life [online].

Humans and sustainable development

Humans need to reconnect as part of nature

Homo sapiens sapiens is the name science gives to modern human beings.53 We are a species whose  evolutionary history evidences much hubris, for we seem to admire ourselves and our perceived abilities. Yet, as we briefly discussed earlier through scientific evidence, ours is the sole species on Earth that is increasingly becoming a cause of so many problems for the rest of the planet’s diverse life forms. So while admired by ourselves, we are to be feared by many other species on Earth. However, we now should seriously begin fearing our collective human selves for the very threat we are posing to Earth’s environmental integrity.

In our constructed cities, humans have come to believe we are safely tucked away from a “wild nature” that is seen as being “out there” and away from us. In these urban cocoons, humans have come to create an artificial environment that gives us the appearance of our being separate from our Earth’s natural habitat.
Exhibit 3: 

A view of Palenque, Chiapas, Mexico

Yet what happens when any other animal is taken out of its natural habitat and put to live in a zoo (or cities, the name we give to human zoos)? As human beings, we can see with our own eyes that animals react in different ways depending on the habitat where they live and the influences surrounding them. In many cities, dogs chase cars and cats chase geckos instead of the historical prey they would chase if they were living in the wilds of nature. City raised cockroaches are seen to eat styrofoam cups instead of natural growth. Birds dependently peck at the seeds in bird feeders provided by humans over independently eating the berries of wild bushes.

In what ways would humans even care to admit that we have adapted our lives to the lifestyles of our admired modern cities? We have built lives around cars and other human created ideas such as economy, money, career, suburb, consumerism, fashion, recreational drug use, and in many other countless ways. This is in addition to the urban congestion, smog and other human-caused pollutions; the piling garbage, and the crime that are uncomfortable daily aspects of urban life: all of which are clearly on display in cities such as Mexico City, Mexico (DF).

It is not that we are seeking a return to a traditional rural lifestyle or any equally unreal sense that rural life is inherently better than city life. We only emphasize that, unlike rural living where Earth’s nature is seen at your very doorstep, city life creates the illusion for humans that they are separate, distinct and apart from nature.

Many humans seem to have lost any real connexion with the natural environment they see as existing outside of their cities and towns. This has served to result in many humans no longer fully comprehending that our cities and towns actually exist within and as an integral part of an area’s natural environment. Equally as important, our cities depend on Earth’s local eco-systems and even on the planet’s global environment for our very lives. For it is the nature we see as being outside of our cities that still provides humans with our very food and water for life, and all our resources for our tortillas, soda, clothing, shoes, glass, homes, cars, buses, concrete blocks, televisions, computers, cell-phones and literally everything else we use.

Sustainable development has helped us understand the importance to humans of keeping connected with nature and Earth’s own unique rhythms: a natural beat that is independent of and yet directly connected to human dynamics.

Metaphorically speaking, we think humanity's connexion with nature should be similar to that of a boat captain who, to be successful in his or her trade, must learn to work with natural water currents. Or like birds that must learn to maneuver nature’s wind currents in order to successfully fly.

Simply stated, we think our species would collectively thrive with less environmental degradation and fewer societal challenges (including social and economic inequities), should we learn to live and work within nature’s own rhythms and cycles.

Sustainable development is as much about how humans construct their societies as it is about the natural environment. We think that if humans constructed our societies to reconnect our species as an integral part of Earth’s environment, then an inevitable consequence of this action would be sustainably vibrant cities, towns and neighborhoods. For through such a reconnection by human beings, our human communities would then be, by necessity, always acting in support of a cleaner and healthier natural environment.
From myth to science to sustainable development

The human myth of unlimited growth

Until very recently, many of Earth’s humans have followed a pattern of thinking grounded in scientific-untruth. In full fairness, we acknowledge that this thinking arose from simple human ignorance. This thinking followed a line of reasoning similar to: Earth’s resources are unlimited and so then too is economic growth unlimited. Similarly, humans had come to think that what we did on one part of Earth could not affect another part of our planet and so, in effect, we thought we could act on different parts of Earth without any thought being given to the planet as a whole.

Through the science we discuss below, humans now know that such early thinking was mistaken. Humans must now begin to change our thinking ways from old thought to new. So let us be clear in what we are saying: this early thinking is similar to when people of old once thought that all planets in our heavens revolved around Earth. Such thoughts had value as an opinion, but as rational thinking they were shown to be misguided and not based in scientific fact.

Similarly, the opinions of those humans of today who believe that Earth’s resources are unlimited and so then too can economic growth be unlimited, or those people who believe that activities on one part of Earth can not affect another part of the planet, all have beliefs that are not-grounded in scientific reality and so they simply think in ways unreflected of rational thought.

In observation of this dynamic, Rees interestingly notes that our modern human society is as “unconsciously myth-bound as any more ‘primitive’....culture...”, and refers to our current human myth of unlimited growth as the “perpetual growth myth”.

The science of physics: three laws of thermodynamics

In the plainest of language, the science of physics and its established three laws of thermodynamics tell us why it is wrong to think that Earth’s resources are unlimited and so then too can economic growth be unlimited. These same laws also tell us why humans cannot think that activities on one part of Earth can not affect another part of the planet. Our brief and simple explanation follows, for people such as us who are not trained in the physical sciences:

Through the first law of thermodynamics we learn that our Earth is a contained (closed) system, possessing mass and energy (which includes humans) that is finite (limited) to what is already found on our planet. 55 Additionally, that “[t]he amount of matter on Earth has stayed the same for billions of years...” and that matter on Earth which is burned (whether in the form of plants, animals, minerals like coal, liquids like oil or petroleum, etc.) is not destroyed, but simply takes on a different form, mostly changed into waste in the form of visible or invisible gases.56 The second law of thermodynamics, the law of entropy, says that everything spreads (both matter and energy), and that while the quantity of energy and matter on Earth may remain the same, the quality of the energy.
decreases over time and with each change.57 While Newton’s laws of physics are said to apply only in certain conditions, the laws of thermodynamics are said to “have no exceptions” and so “stretch across every form of science known to humankind”.

What does this mean in the simplest of terms? For science, Earth’s matter and energy is finite. When matter, such as non-renewable oil resources, are used-up or burned-up they do not disappear but simply change form to usually become polluting gases. Additionally for science it understands that, through the law of entropy, what happens on one part of Earth can indeed affect life on another part of the planet.

Simpler still. To hold a belief in unlimited economic growth arising from a scientifically unsupported belief in unlimited resources on Earth is to believe in a modern myth. It is a child’s dream not supported by the hard, cold, reality of the science of physics.

Simpler yet. Earth is one, shared, planet. Humans need to care about what happens anywhere on Earth, for impacts on one part of the planet can have direct effects on other, seemingly distant, parts of Earth.

Exhibit 4: 

A view of the planet Earth

Since the 1970s, humans have become increasingly aware through science and the United Nations that Earth’s resources are indeed finite and, more importantly for us, that human patterns of development can and do have impacts on Earth’s natural environment. Science has also helped humans of today to understand that Earth is, in effect, an interconnected system, with impacts experienced on one part of the planet having the potential to affect other parts of Earth. The United Nation’s WCED—Brundtland Commission spoke to the reality of Earthly limits and interconnections in Our Common Future:

“The concept of sustainable development does imply limits - not absolute limits but limitations imposed by the present state of technology and social organization on environmental resources and by the ability of the biosphere to absorb the effects of human activities.”
With this new knowledge in mind, science and the United Nations have both helped introduce humans to our species’ need for the practice of sustainable development.

The next step: 

sustainable development

We see it as being increasingly important that our human species publicly recognize and acknowledge that our previously-held belief in the myth of unlimited resources and non-harm to Earth from human development patterns was built on a false foundation. We see this need for human public recognition and acknowledgment of our mistaken thinking as being a first psychological step toward our being able to change our previously learned and unhealthy patterns of behavior.

This public recognition and acknowledgment will then open the door for humans to begin to explore and experiment with new types of thinking around finite resource availability, our species’ need to care for Earth’s natural environment, and that humans cannot take Earth’s environmental health for granted.

What would then next follow would be collective human efforts at understanding and practicing sustainable development: our striving to balance each of its three social, environmental and economic parts.

Sustainable development is for all

Sustainable development is important to all human societies on Earth, yet now no one country can even claim to be sustainable in any sense of the concept, approach and practice.

The ecological footprint is a science-based, internationally-used, tool to measure “…how much land and water area a human population requires to produce the resources it consumes and to absorb its wastes under prevailing technology”.60 Through use of the ecological footprint, it becomes clear that industrialized countries (often referred to as developed or G8 countries) (un)sustainably use much more of Earth’s resources as compared to developing countries such as Mexico.

Even so it is still necessary that all countries of Earth, whether developed or developing, along with their people all do their fair share to help humanity achieve sustainable development. For example, the United States, with only 5 per cent of Earth’s human population, “...consumes nearly 40 per cent of the Earth’s natural resources”. 62 So for sustainable development to be achieved in any degree by humans on Earth will necessarily entail a need for all human beings to collectively work together in a manner where developing countries, such as Mexico, can raise our peoples' standards of living while, at the same time, all peoples’ of the planet are together taking care of Earth’s natural environment.

In addition to considerations about distribution of resources, the social component of sustainability also includes considerations about the fair distribution of wealth in a country. Economic inequity, of course, exists in every country. Yet today, “[t]he chronically impoverished 20 per cent of the world’s people survive on just 1.5 per cent of world income, while the richest 10 per cent take home 54 per cent. The richest 500 people in the world enjoy a combined income greater than that of the poorest 416 million. ”

Even with income inequality found across Earth, Mexico is today statistically recognized as having one of the most extreme levels of income inequality of any country on the planet. This is a “socially extreme imbalance” publicly acknowledged by past President Vicente Fox.64 Such a situation is fully unsupportive and completely unreflective of the sustainable development of our country.

According to The World Bank Group and its 2006 World Development Indicators, income inequality in Mexico is extreme. While the top (wealthiest) 20 per cent of our country’s population earns 55.1 per cent of all of Mexico's income (consumption)—and of those people, the top/wealthiest 10 per cent of our population earn an unbelievableper cent of all of Mexico's income/consumption—the lowest 60 per cent of our population earns only 25.2 per cent of all income (consumption) in Mexico, with the fourth 20 per cent earning the remaining 19.7 per cent of all national income (consumption).

Extreme divisions of wealth ownership simply reflect an overuse of Earth’s limited natural resources by a select few, even psychologically greedy, people. The continuation of economically unhealthy divisions of wealth in any country can only serve to perpetuate an already (un)sustainable society, doing so through these very societies increasingly adding to—instead of solving —their own existing environmental, economic and social challenges.

As The Brundtland Commission observed in Our Common Future:

“...poverty itself pollutes the environment, creating environmental stress in a different way. Those who are poor and hungry will often destroy their immediate environment in order to survive: They will cut down forests; their livestock will overgraze grasslands; they will overuse marginal land; and in growing numbers they will crowd into congested cities. The cumulative effect of these changes is so far-reaching as to make poverty itself a major global scourge.”

We do not at all suggest that Earth’s poorest humans are primarily responsible for the environmental degradation of our planet. Actually, we see this matter quite to the contrary.

“As the Delhi-based environment organization, the Centre for Science and Environment, points out, if the poor world were to develop and consume in the same manner as the [rich developing countries] to achieve the same living standards, ‘we would need two additional planet Earths to produce resources and absorb wastes' … and good planets are hard to find!”

What we do suggest is that serious, even extreme, conditions of income inequality—such as are found in Mexico serve to stall the ability of any country to achieve any real degree of sustainable development and also further serve to worsen the very ability of a country to achieve this same goal.

Of course, Earth does not see rich or poor, woman or man, young or old, skin color, or any other countless number of human differences. The environmental consequences of (un)sustainable human development patterns see no distinctions: they impact all humans in some manner as equals.

With us humans living beyond Earth’s means, and with wealth inequalities contributing to the environmental degradation of Earth, human beings are simply and self-evidently inflicting harm upon ourselves as one, common, species.
Mexico and sustainable development

Mexico’s current progress toward sustainable development


We are certain that Mexico can become a fully developed country without experiencing the negative consequences of the (un)sustainable development of the mostly consumer-focused, over-developed, countries of the G8 (the Group of 8 financially richest industrialized countries on Earth). “Overdeveloped world” is a wonderful turn of phrase on the so-called “developed world”; a phrase we learned through Patrick Curry’s book on Ecological Ethics.

Our sincerest belief is that Mexicans and our country’s leaders have matured from years past, to have now reached a point in our national lives where we are confident enough in ourselves and our abilities to learn from the successes and failures of other countries. Through such international learning, our country can then also learn how to resolve and/or avoid making the (un)sustainability mistakes once made by other countries.

Our country’s highest political office, of our President, has included the concept of sustainable development in our Republic’s last two Planes Nacionales de Desarrollo. It seems true to us that, based on the way the term has been used in these Planes, Mexican politicians are not yet deeply familiar with what sustainable development is as a complete concept, approach and practice. We say this as in these Planes there is evidence that our political leaders still consider sustainable development’s social, environmental and economic components as separate parts instead of as three integrated elements to be carefully balanced in tandem. Nonetheless, we still congratulate Mexico’s political leaders for having made a good early start as they try to understand what sustainable development is and how it can be practiced in our country.

President Vicente Fox

The Plan Nacional de Desarrollo 2001 to 2006 of President Vicente Fox committed his government to help make Mexico a better place for all our citizens:

“La comisión para el desarrollo social tiene como objetivo central coordinar las inversiones en justicia social, eliminar los desequilibrios sociales extremos y procurar una vida digna para todos, promoviendo la iniciativa individual y colectiva de los mexicanos, en especial para aquellos que, por tiempo inmemorial, aguardan la justicia y cotidianamente sufren la miseria, el abandono, la ignorancia y la violencia. [The social development commission has the purpose to coordinate social justice investments, eliminate the socially extreme imbalance and try to achieve a better life for all people, promote the individual and collective initiative of Mexicans, especially those that live with injustice, misery, abandonment, ignorance and violence.]

Curry, Patrick, 2006. Ecological Ethics: An Introduction. Cambridge, UK: Polity Press 
La Comisión para el Crecimiento con Calidad tiene como tarea conducir responsablemente la economía, ampliar y extender la competitividad y promover un crecimiento dinámico, incluyente y sustentable, que abra oportunidades y sea cimiento de una mejor vida para todos. [The growth quality commission, has as its work to responsibly guide our economy, expand and increase our competitiveness, to promote dynamic, incorporate and sustainable growth, to create opportunities, and to give to Mexicans a better quality of life.]

La Comisión de Orden y Respeto estará encargada de enfrentar con eficacia a la delincuencia, acabar con la inseguridad, terminar con la corrupción y preservar el Estado de derecho. Las tres comisiones están apoyadas por una fuerte inversión en capital humano." [The order and respect commission will confront delinquency, insecurity, corruption and preserve the rights of the state.]

President Fox recognized that education is an important tool to make a difference in our country, but that at the same time it is important for our government to change its structures and ways of operating for the benefit of our full population. He wanted to help make Mexico a more competitive country through social change, environmental awareness, and opportunities for everyone.

The Plan Nacional de Desarrollo 2001 to 2006 certainly addressed the social and economic components of sustainable development. It presented good ideas for increasing the quality of life of our people. Yet the environment as a part of sustainable development was not integrated in to the plan: it was only considered as something in addition to it.

The section of this plan which mentioned the importance of the environment is found in the Transición Demografica [Demographic Transition]. This section provided information about Mexico’s environmental reality at the time of President Fox:

•    México lanza a la atmósfera más de 460,000 GT de gases de desecho y se estima una producción anual de 3,705,000 toneladas de residuos peligrosos. [Mexico emits in to the atmosphere more than 460,000 tonnes of greenhouses gases and produces 3,705,000 tons of dangerous residues per year.]

Importantly, President Fox’s five Ejes Rectores [main strategic points or guidelines] did include one point on the environment:

Mejorar los niveles de educación y bienestar de los mexicanos [ Improve the education levels and well being of Mexicans.]

Acrecentar la equidad y la igualdad de oportunidades. [ Increase the equity and equality of opportunities.]

Impulsar la educación para el desarrollo de las capacidades personales y de iniciativa individual y colectiva. [Improve education for the development of personal capacities and of individual and collective initiative.]

Fortalecer la cohesión y el capital sociales. [Strengthen cohesion and social capital.]

Lograr un desarrollo social y humano en armonía con la naturaleza. [Reach social development and human harmony with nature.]

This fifth Eje Rector, created to improve the environmental health of Mexico, included the following four additional strategies:

Armonizar el crecimiento y la distribución territorial de la población con las exigencias del desarrollo sustentable, para mejorar la calidad de vida de los mexicanos y fomentar el equilibrio de las regiones del país, con la participación del gobierno y de la sociedad civil. [ With the participation of government and civil society, achieve better use and distribution of Mexico’s lands through sustainable development, so as to better the quality of life of Mexicans and create equity between all the different regions of the country.]

Crear una cultura ecológica que considere el cuidado del entorno y del medio ambiente en la toma de decisiones en todos los niveles y sectores. Fomentar condiciones socioculturales para contar con conocimientos ambientales y desarrollar aptitudes, habilidades y valores para propiciar nuevas formas de relación con el ambiente, la aplicación de hábitos de consumo sustentables y la participación corresponsable de la población. [To create an ecological culture that carefully considers the environment and its surroundings at all levels of decision-making and sectors. Encourage socio-cultural conditions to create environmental knowledge and develop aptitudes, abilities and values to find new ways relate to the environment, apply sustainable consumption habits, and ensure citizen participation.]

Fortalecer la investigación científica y tecnológica que nos permita comprender mejor los procesos ecológicos. Cuidar los ecosistemas requiere una comprensión profunda de sus mecanismos e interrelaciones, por lo que se deberá estimular la investigación en este campo y en los relacionados con su protección y regeneración. [To strengthen scientific and technological research that permits us to better understand ecological processes. Because ecosystems require deep knowledge about their mechanisms and interrelations, to stimulate research in this field and in relationships on their protection and regeneration.]
Propiciar condiciones socioculturales que permitan contar con conocimientos ambientales y desarrollar aptitudes, habilidades y valores para comprender los efectos de la acción transformadora del hombre en el medio natural. [To prepare socio-cultural conditions that allow us to rely on environmental knowledge and to develop aptitudes, abilities and values to understand the effects that human actions have on transforming the natural environment.]

President Felipe Calderón

While President Fox presented sustainable development more as an environmental concept, current President Felipe Calderón does seem to reveal a deeper understanding of the concept, approach and practice by at least covering, in some detail, all parts of the sustainable development Triple Bottom Line.

The current Plan Nacional de Desarrollo 2007 to 2012 of President Calderón details how, under his leadership, Mexico will work toward improving the social reality of the people in our country through Desarrollo Humano, defined as:

“ …tiene el propósito de crear una atmosfera en que todos puedan aumentar su capacidad y las oportunidades puedan ampliarse para las generaciones presentes y futuras”. [Its purpose is to make an atmosphere where all people can increase their capabilities and opportunities can increase for present and future generations.]

The five Ejes Rectores of President Calderón’s Plan are:

Estado de Derecho y seguridad. [State of Law and Security.]

Economía competitiva y generadora de empleos. [Competitive economy and generate employment.]

Igualdad de oportunidades. [Equal opportunities.]

Sustentabilidad ambiental. [Sustainable natural environment.]

Democracia efectiva y política exterior responsible. [Effective democracy and responsible foreign politics.]

The fourth Eje Rector of this Plan relates to Mexico maintaining a healthy natural environment. This section is then divided in to nine points, which are:

Agua. [Water.]
Bosques y selvas. [Forests and jungles.]
Biodiversidad. [Biodiversity.]
Gestion y justicia en material ambiental. [Management and justice in environmental matters.] 
Ordenamiento ecológico. [Ecological zoning.]
Cambio climático [Climate change.]
Residuos sólidos y peligrosos. [Solid and dangerous residues.]
Investigación científica ambiental con compromiso social. [Scientific environmental research with a social focus.]
Educación y cultura ambiental. [Environmental culture and education.]

Comparing Planes Nacional de Desarrollo

By comparing the Planes Nacional de Desarrollo of both President Fox and President Calderón, we see that the plan of President Calderón makes a greater effort for Mexico to more factually practice sustainable development. It does this by including the environment as an essential part of our Mexican human society and not simply as the resource for economic development that it is in the plan of President Fox. In President Calderón’s plan, our government has shown it has grown in awareness and concern for Earth by not just simply looking at the environment as an “add-on” to planning.

We are impressed with the sustainable development-related words in President Calderón’s Plan Nacional de Desarrollo. We are also hopeful that these words are not just rhetorical but, more importantly, will be equally put into action by the President.

Yet what President Calderón’s plan does not do is to collectively weave together all parts of the Triple-Bottom- Line of sustainable development. Thus, the next logical step for Mexican and state governments in our country will be to integrate, combine and fully weave together each one of the environmental, economic and social parts of sustainable development throughout a Plan Nacional de Desarrollo and also in state plans. Then Mexico will be in a truly enviable position: one where our country can fully say it is on the path to sustainable development and also one where our Republic can serve as an international example of sustainable development practices on Earth.

Sustainable development solutions for Mexico


While individual actions of both present and future generations of humans remain in individual hands, the collective present and future of the people of Mexico remains entrusted to the care of our country’s current leaders at the national, state and local levels of government. Learning to lead in sustainable ways, while not easy, is even more important for today’s governmental leaders around the world.

Over history, many politicians, businessmen and people who work in government have come to think that the economy is the most important element in human societies. The idea of money and its perceived value has enticed many a political leader to have this take a center stage among governmental policies.

Today, however, many of the growing numbers of average people in countries throughout Earth have themselves come to realize that the other two parts of sustainable development—its social and environmental twins—are in crisis. Here in Mexico, as in many other countries, our society is experiencing growing challenges like food insecurity, increasing violence, widening inequities in wealth distribution, loss of values, and the break-up of families through increased divorces. Such problems create and bring more problems to any society.
We propose the following specific, sometimes even bold, sustainable development ideas to the leaders and people of Mexico. These ideas are to benefit our fellow Mexican citizens, the national Mexican community, and the planet Earth we all share.

While some of the ideas we present may not initially seem directly connected to sustainable development, when once woven together and put in to practice as a collective whole, all of these ideas will help Mexico build the most sustainable of societies.

The ideas we present keep within the OECD’s recent observation that, for Mexico: “To move... onto a higher and sustainable growth path, a renewed effort at reform on a broad front is required.”

The purpose of these ideas we offer is to plant seeds of sustainable development thinking in the minds of our politicians and fellow Mexicans. Thus, the ideas we offer are outlined in the most general of terms . We do, however, encourage our politicians and compatriots to conduct their own further, in-depth, reading on the details underpinning these ideas, so that they can learn more about them and understand why their practice is essential.

Sustainable development solutions for Mexico: a community is its people

We think it a mistake for any politician to think of a community or municipality as simply comprising a given physical location and its economic activities. We understand a community to be, first and foremost, about its people. We see a community as being the people who, collectively together, live amongst and identify with one another in any given geographical location.

Thus, for a community to be sustainable it entails concern about its physical environment, equal concern about its social health, along with the usual concern about its economic development.

For this reason we see the social element of sustainable development as being the most important for Mexico, even though it often seems as the most forgotten of the three. This part of sustainable development refers to our society, culture, and customs: basically “us” and our families. It represents the role of human beings in the Mexican human reality.

Sustainable development solutions for Mexico

"Building a sustainably strong society—20 essential elements"

For us, any sustainable strong society (including one still to be created in Mexico) entails a number of essential elements. These we identify and list in near order of priority:

Trust - the basis of all relationships and dealings in a sustainable society, whether between governments, businesses, industry and individuals (and no matter whether individuals are strangers or friends) (see “Appendix 1”, for a diagram we have developed related to a sustainable society and trust).

Rule of Law - business, industry and individuals are not able to buy their way out of the laws of the society but must follow them as agreed to by the society and its leaders. To contravene the society’s laws will result in offenders—whether they are rich or poor or in government—facing penalties under a neutral criminal/civil court system.

Transparency - open and honest operations are normal practice in both government and business.
Democratic in some manner - in that citizens are consulted on political decisions and sustainability concerns through public processes and meetings (such as already happens in many other countries).

Meritocracy - over nepotism is the societal norm. Equality of opportunity is a key principle in the society, meaning that people succeed based on their individual skills and abilities, not simply due to a compadre and other people they closely know.

Expanded sense of community - where a sense of community beyond blood family is encouraged throughout the society, including a fostered sense of community volunteerism and service.

Corruption is fully punished under the law - whether it is engaged in by any leader (including politicians from the President on down, government officials or businesspersons) or by citizens.

Wide distribution of wealth - so that a society’s wealth is not generally held in the hands of a select few, but with a government finding creative ways for its society’s natural wealth to be more equitably earned throughout its society.

Education - right through to preparatory 3 is mandatory for all citizens and freely available at public schools.

Education in Sustainable Development - is formally required and taught from kindergarten right through to preparatory 3, as well as being required as a series of courses of study at university levels.

Formal economies... are standard practice and informal economies are discouraged. Related, taxes in the formal economy are willingly paid by all citizens of the society, for they know their taxes will go to societal projects not in to politicians pockets.

Environmental awareness and enforcemen - laws are developed for both protection and enhancement of the society’s natural environment, and these same laws are enforced in reality not just printed on paper.

Population control - understood as essential to the sustainable development of the society.

Public medical care - to some basic degree is available to all citizens in the society.

Precautionary Principle/Approach - is fully practiced at all levels and by all sectors of the society.

Sustainability Strategies - are required at all levels of government (national, state and local), for every community, and by all businesses and industries in the society.

Food Sustainability - food self-sufficiency is encouraged and practiced, whereby the society is fully able to produce enough food to feed its own population over it needing any food imports as a requirement to feed its people.

Recycling - programs are legally mandatory and supported by all communities of the society. In such a society, home pick-up of recycled products is normal practice and companies exist to buy and use recycled goods.

Alternative energy - is fostered and developed over any continued reliance on dwindling and environmentally-destructive non-renewable resources.

R&D (Research & Development) in Sustainability - and its related technologies and thinking is both nurtured and actively supported by the society.
Sustainable development solutions for Mexico: Social sustainability

Role of family and population control

Family is one of the most important units in any society and also of great cultural importance to Mexicans. As a practical necessity, we encourage the creation of sustainability programs involving complete families and their members.

While families are important for individual Mexicans, as equally important for Mexico and our country’s collective sustainability (and also, as we earlier discussed, for Earth’s overall sustainability), is the matter of the size of Mexican families. The human size of a country affects its national income and the overall quality of life of its people. The United Nations speaks directly to this connection between a country’s population size and its economic success:

“There is solid evidence, based on two generations of experience and research, that there is a "population effect" on economic growth. Since 1970, developing countries with lower fertility and slower population growth have seen higher productivity, more savings and more productive investment. They have registered faster economic growth." 76 Within Mexico, the connection between population growth and environmental degradation was discussed in the Transición Demografica [Demographic Transition] section of Mexico’s Plan Nacional de Desarrollo 2001-2006.

This outlined how our country’s population has tripled over the past 50 years and how our Republic’s population growth has contributed to a continued over-exploitation of Mexico’s natural resources.

If we want all Mexicans to have an overall good and even equitable quality of life, we think it essential that our governments continue to promote their philosophy that “small families live better lives”.

Population control will help Mexico realize a better distribution of our national wealth and resources. Fewer Mexicans results in fewer demands being placed on our country’s finite resource base. We congratulate our national government for the vision it demonstrated over 25 years ago when it created its family planning program to reduce unwanted pregnancies in our Republic.

According to Mexico’s Ley General de Población (General Law of Population), as found in Article 3 - Section II: “ Secretaria de Gobernación ...Realizara programas de planeación familiar a través de los servicios educativos y de salud pública.” [Our Government promotes family planning programs through educational and public health services.]

Until 1970, the knowledge which Mexicans had of contraceptive methods was limited, with less than 50 per cent of our population having any such knowledge. Today, through the work of our federal government, more than the 90 per cent of people in Mexico are said to have information about contraceptive methods, a knowledge acquired in large measure by our government using mass communication techniques such as television and radio advertising.

Yet even while our national government offers programs to provide information about family planning, we still think that more need be done. Mexicans living in rural areas do not have the same access to family planning programs as do those people living in DF and other major urban areas of Mexico. CANAPO statistics suggest that families in rural areas still have about eight to ten children, and start families as young as the age of 15. 

Unlike in China, where the Chinese “...government promote[s] one-child families through financial incentives and bureaucratic regulations”, Mexico does not have any law to regulate the number of children which Mexican families are allowed to have. According to our country’s laws, we as Mexicans are free to choose when we want children and also free to determine the number of children we want to have as part of our families. This approach to family planning has been seen to respect the rights and freedoms of our people. 

Yet we suggest that the environmental challenges and realities of Earth now require new ways for looking at the matter of reproductive rights. Inherent within the actual concept of rights is the equal and as important concept of responsibilities. Dr Audrey R Chapman of the American Association for the Advancement of Science, has written on the interrelationship between rights and responsibilities. She is one of many people in the past 20 years who have come to identify the major problem of an “imbalance between rights and responsibilities”. 

In support of reconnecting rights and responsibilities, Chapman notes:

“... the system of reciprocal rights and responsibilities places a high premium on shared commitments to work toward the evolution of a society and political system better able to guarantee the rights of all; in both private and public social, economic, and political interactions."

We suggest our national government need to look at the responsibility side of rights in our Republic, including as these responsibilities relate to the rights of us Mexicans and the number of children we can have in our families. For a family with say five children places a greater strain on Mexico’s limited natural and financial resources, as well as on Earth’s global natural environment, than does a family with only one or two children. Of course, growing numbers of children today also means even higher and compounded numbers of people in the future who then need be supported within Mexico and by Earth’s ecosystems. We do not see this situation as being beneficial or even reflective of sustainable development for current or future generations of Mexicans.

We offer the subtle suggestion that maybe, just maybe, Mexico should consider exploring more strict measures for population control. We see this as being fully consistent with the Ley General de Población of Mexico, as a stated object of this Law, as outlined in Article 3—Section II, says:

“... de regular racionalmente y estabilizar el crecimiento de la población, así como lograr el mejor aprovechamiento de los recursos humanos y naturales del país." ["…to rationally regulate and stabilize population growth to… reach a better distribution of the human and natural resources of our country."]85 Placing strict limits on the size of families in Mexico would help our country prevent the over-population problems experienced in China, India and in many other developing countries. Penalties for breaching a Mexican law restricting family-size would, by necessity, need to be strict so that the law was followed. Measures such as fines for breach of such a law would not realistically work, particularly when considering that (as we outline above in CONAPO statistics) it is often rural Mexicans (generally our poorest of people) who have larger families. By virtue of these peoples’ very economic standing, they are not in any position to pay financial penalties for over- reproduction.

Our governments, along with Mexican citizens, would need to collectively join together in a national conversation to discuss and develop agreed but firm penalties for breaches of a national population control (family size restriction) law. Penalties may include that those people who knowingly breach the law be required to compensate Mexican society by their giving legally-required hours of volunteer work to their communities during each and every week over the years of the life of their additional children, and doing so until such time as these same additional children have reached the age of majority. However, any penalties developed and agreed to would inherently need to be reflective of Mexico’s cultural uniqueness and national realities.

Our governments often seem to prefer to invest in activities that produce money over their making investments in our society to directly benefit Mexico’s people. Yet essential to the sustainability of Mexico are socially-healthy communities, which we see as including the personal happiness and fulfillment of Mexicans ourselves. Much more needs be done by our country’s governments to achieve a more sustainable Mexico through their supporting the social connectivity of Mexicans.

Annually, Mercer Human Resource Consulting (an international human resource consultancy company that operates in 38 countries on Earth including with offices in Mexico), develops a prominent Quality of Living Survey. This survey, which receives international media attention, analyses the quality of living in the top-identified cities of Earth as “...ranked against New York as the base city....”

“The analyses is ... conducted to help governments and major companies to place employees on international assignments.”87 Within the Survey: “A city with a high Quality of Living index is [considered] a safe and stable one.”

In the most recent 2007 Quality of Living Survey, not one single Mexican city is listed in the top 50 cities identified in either of the Quality of Living ranking or Worldwide Heath and Sanitation Ranking. The top 3 cities on Earth as listed in the Mercer Quality of Living survey were:

Rank 2007    Rank 2006    City    Country
Index 2006
1    1    ZURICH    Switzerland    108.1    108.2
2    2    GENEVA    Switzerland    108.0    108.1
3    3    VANCOUVER    Canada    107.7    107.7
4    4    VIENNA    Austria    107.7    107.5

Interestingly, the Survey’s top five cities in the Americas were all found in multi-cultural and law-abiding Canada.
Equally interesting, The Economists’ “2008 global liveability ranking” also highly rates Vancouver, Canada, placing it as Number 1 on its international list of 140 cities ranked.89 The Economists’ 2007 global livability
ranking also listed Vancouver as Number 1.90 So the question then arises for us: What does Vancouver, Canada, located as it is in a cool and wet and cloudy coastal temperate rainforests, have which sunny Cancun and many other Mexican cities do not?

Well, it seems that Vancouver has intentionally striven to design a city that includes the social well-being of its people as a central focus, alongside the environmental and economic considerations of sustainable development. This includes the city “...building cultural legacies in sport and recreation [including parks and community centers], arts, literacy, and volunteerism”.

In a clear sense what Vancouver seems to be saying is that, if it's community of people socially design a city in which local people themselves enjoy living (and for Vancouverites, this has historically included a strong concern for their natural environment), then theirs will also be a city that will realize economic success. For their liveable and sustainable city will then become one in which people from elsewhere in the world will also want to live and work.

This is indeed what seems to be happening. One recent example is that in 2007, Microsoft global announced that it was opening a new international software development center in the Greater Vancouver area, to add to its existing centers located in Redmond, USA, the state of North Carolina, and the countries of Ireland, Denmark and Israel.

This Microsoft research facility will help to noticeably increase Vancouver’s “Creative Class” or  “Thinkforce” (the importance of which we discuss in a later section on Stop the “brain drain” of Mexicans), which will then in itself further serve to enhance that city’s economic attractiveness and success.

There are some very easy yet important measures that Mexico’s governments (whether national, state or local) can take to further the quality of life of Mexicans through social connectivity. These would include community investments in: green city parks (such as Parque La Ceiba in Playa del Carmen or Cancun's Parque Urbano Kabah, but not like Cancun's newly revitalized main downtown "Parque Las Palapas" where what was built was a big concrete slab); community and recreation centers (such as exist in many Canadian and USA cities); special evening and weekend recreational programs for children sponsored by local governments; and programs which enable families and neighbors to share time together so as to expand their senses of both family and community.

The community ice-skating rink (ice floor) placed in the center of the Zocalo of Mexico City, which the local government in DF temporarily built there during December AD 2007, is one excellent example of Mexican.
Through Mexican governments across our Republic developing more activities, programs and initiatives for social connectivity between and amongst Mexicans—ones which bring together different and unrelated people to connect and celebrate their sense of shared community—then a greater sense of community and even societal well-being can begin to be experienced by Mexicans.

By our governments doing so, one day very soon Mexico will find one or more of its cities listed in the top 50 cities of Earth as ranked in a Mercer Quality of Living survey. This is not just wishful thinking: it is a goal that can be realistically achieved in Mexico through political vision and will.

Cultural diversity and indigenous cultures

Mexico is a country rich in culture, including possessing 62 distinct cultures and 150 separate indigenous dialects.95 Our country’s languages, customs and cultures can change deeply from one Mexican state to another. We think much can be done by our governments to help strengthen the social richness of our country, promote Mexico’s impressive cultural diversity and protect Mexican values. Yet we offer only one specific encouragement related to sustainable development and Mexico’s many indigenous peoples’.

In Chapter 26 of the United Nations' Agenda 21, countries such as Mexico have a responsibility to “…recognize, accommodate, promote and strengthen the role of indigenous people and their communities”. 96 In keeping within the spirit and intent of this section of Agenda 21, we encourage our governments to continue to protect, promote and strengthen the diversity of indigenous cultures in Mexico.

Specifically, we call on our governments to expand the bilingual school program in Mexico, which is provided for those children whose parents speak a language other than Spanish. This program is as also identified in Mexico's Ley General de Derechos Lingüísticos de los Pueblos Indígenas.

The strengthening of Mexico’s indigenous languages can help our country’s many indigenous peoples both retain and even increase their usage of their traditional dialects. Through these educational programs intending to preserve local indigenous languages, we understand that Mexican indigenous groups are then better placed to both.

We see in our own state how much the modern Mayan culture is being impacted by changes brought on by tourism. It seems to only take a very short period of time for tourist activities to eventually overrun once quiet, secluded, rural community enclaves (like has fully happened around Chichén Itzá and in Playa del Carmen, it has started to happen in Tulum to the south of Playa, and as appears to have signs of starting in the Mayan community of Coba to the west of Tulum.)

We can see how cultural values external to those of indigenous peoples can subtly enter into indigenous communities to then change traditional cultural vales. We offer a case in point. The local Mayan are generally seen as a peaceful and trusting people. In rural Mayan communities, there still are very many Mayan people who live in the traditional palapa-style wooden and thatched-roof houses that their people have lived in since times predating the first arrival of Spanish Europeans.

These Mayan homes are generally open in some manner and certainly without steel bars. Yet in Playa del Carmen or Cancun, cities where the tourism industry attracts people from other parts of Mexico, steel bars on windows, doors and around garages are a more common sight to see. So the more traditional trusting values of the local Mayan people then come in to a direct conflict with the clearly less-trustful visual reality of some of the newcomers who have moved to our area. With newcomers now seeming to outnumber local Maya, it does not take much guesswork to determine whose values will eventually become dominant.

We remind our Mexican governments about our earlier discussion on the connection between rights and responsibilities. For along with the rights they exercise, our Mexican governments have equal responsibilities to us, their citizens. For the achievement of sustainable development in Mexico, we see this equal connection as including our Mexican governments meeting their responsibilities to both local Maya and other indigenous people in Mexico. Specifically, our Mexican governments need ensure they keep their responsibilities to respect Mexican indigenous peoples’ Agenda 21 rights to recognition, accommodation, promotion and strengthening of both themselves and their communities.

Fair workplaces-for both employees and employers

Fair workplaces:

In general Companies in Mexico need be encouraged—and even forced under national and state laws, if necessary—to include in their corporate planning clear strategies and targets for improving the social well-being of their employees. Yet we also realize that for Mexico to be competitive in the international marketplace, any workplace improvements which employers make for our employees must also be met with equal if not greater improvement in the performance and productivity of Mexican employees.

We see the essential bridge for our country in meeting the needs of both employers and employees being the fostering of mutual respect in Mexican workplaces. This mutual respect would replace the more common patriarchy and often even robotic workplace arrangements currently found in our country. It would fully necessitate our country moving toward meritocracy as a workplace principle over the nepotism that seems more common in Mexico. Equality of opportunity is essential to a sustainable Mexico. That being, societal workplaces where employees are hired and promoted based on their individual skills and abilities instead of being based on a compadre and other people who they closely know.
The sooner Mexican employers realize that they should offer mutual respect, loyalty, a fair days wage, health & safety benefits, education allowances, the opportunity for workplace advancement, and a decent vacation package all serve to help foster employee loyalty and responsibility (including honesty), then the sooner our country can move to greater employee productivity and success in workplace environments.

Related, we call on our government to begin enforcing all its laws and require companies in Mexico (both public and private) to register ALL their employees with IMSS.98 Mexico’s Ley del Seguro Social requires employers to register their employees with IMSS. Yet it is common knowledge in Mexico that employers do their best to avoid putting this national law into practice within their workplaces. This may well be a consequence of Mexico’s social security system being what the OECD identifies as “...neither equitable nor efficient”.99 If so, then our national government needs to make whatever changes are required to IMSS so that it is more efficient and equitable, to then result in employers willingly participating in this national program intended to benefit average Mexicans.

Fair workplaces: In politics

We also encourage our national, state and local level politicians to demonstrate in action the principles of meritocracy over nepotism by changing the way politics operates in Mexico. The Mexican “political workplace” also need be fairly grounded in merit over its current nepotism based on family and business connections.

By demonstrating meritocracy in action in politics, Mexico’s politicians would help encourage Mexican businesses, industry and Mexican society in general to follow their public example. Leadership does indeed start at the top. If only Mexico’s politicians would fully understand this.

Mexico’s resources should first benefit Mexicans

Within Mexico live people from many other countries. Foreign investors in our country receive direct financial benefits from their investments. Yet a problem we see existing in Mexico is that foreign and even Mexican business operations do not let our country’s people fairly share in the wealth they generate through the privileged access they are given to Mexico’s common resources and human capital.

In the Cancun hotel industry we see this dynamic demonstrated through the simple process of important hotel jobs often being occupied by foreigners over Mexicans. This may simply be a consequence of what we might politely refer to as the “unconscious superiority complex” that often seems to permeate the thinking of many people from overdeveloped countries (people who, while in actuality only coming from monetarily richer parts of Earth, often- times act as if they are intellectually superior to other peoples). No matter the reason, this situation does result in many of these foreign-run hotel businesses often reflecting foreign concerns over national interests.

We see further evidence of this when large shares of the financial resources generated in Mexico by foreign companies, including in the hotel industry, do not remain in our country but are sent away to international head offices to then benefit other countries and foreign citizens. In the tourism sector, this is a well-documented dynamic not unique to Cancun (it is a dynamic common in many tourist resorts located in the developing world.

foreign-owned hotels are dominant players).100 Yet Mexico’s governments, joining with foreign governments experiencing the same reality, should be able to develop creative solutions to put an end to—or at least to diminish the consequences of—this economically unhealthy dynamic in our Republic.

It is so evident in Cancun that the many foreign-owned hotels and the few Mexican-owned hoteliers, while certainly central to the economy of our State of Quintana Roo, also help to negatively impact our natural environment through their operations. Often these same hotels do not seem to even care that they are doing so. Making money is their clear priority, over their also helping our country with the equally important considerations of retaining each of a healthy natural environment and healthy social conditions.

Of course, many companies do operate honestly and follow laws (even when forced to do so under pressure: such as a known foreign-hotel in Cancun’s Hotel Zone, one that chose to flaunt local building rules and build a higher hotel than was legally permitted, but which then willingly paid a meager fine to local government for having done so).

As both a country and people, Mexico and Mexicans have matured significantly. Cancun and Mexico both now need to encourage and attract more companies, investors and operators who look to the holistic health of our city and Republic. Mexico no longer needs business enterprises that simply look at our city and tourist zones as a means to make a fast peso for their foreign owners, regardless of the societal, environmental and economic consequences to our own country.

Community safety through creating a wider sense of community

We call on Mexico’s governments to consider new ways for improving community safety. We suggest that this issue be approached from newer, longer-term, perspectives which will move our country beyond guns and a stronger military presence.

"We think that a realistic solution through the lens of sustainable development is that our governments need help Mexicans create a sense of community beyond that of their immediate blood families."

In this 21st century, we call on our country’s people to move beyond their narrow, very traditional and even conservative, view of “family above all else”, and to begin to see neighbors and non-blood others as people who we can learn to appreciate and also include in our “extended family” circle.

By expanding Mexicans sense of community, our governments will also help expand the very idea of community that Mexicans will choose to care about and want to keep safe. Government education campaigns on expanding Mexican senses of family and community, whether taught through the formal school systems of our country or via public education activities in the mass media, will help our Republic achieve this goal over the longer term.

We see this as important, for we think the safety and security of our fellow citizens lay not just in police having shoot-outs with criminals. Our citizens themselves also need to be involved in indirect crime fighting, which they will participate in through their direct involvement in caring about their community’s safety. Through the action of our caring for our broader community, Mexicans can then be encouraged to organize in our own neighborhoods, to then simply monitor our local streets and our neighbors' homes. We would then help in fighting crime simply by our caring enough to “watch and report” on the activities we see on our own streets.
As identified by the famed but now deceased urbanologist Jane Jacobs, one of the founders of the “new urbanism” which helped revive many North American cities:

“...there must be eyes upon the street, eyes belonging to those we might call the natural proprietors of the street.... to insure the safety of both residents and strangers..."

We do feel it necessary to repeat, however, that better social conditions and a fairer distribution of wealth in Mexico would go a long way toward solving crime related problems in our country. We simply cannot believe that most reasonable persons, when faced with the choice between working in a fairly-paid job as a respected member of the community or working in a higher-paid activity but as a wanted criminal, would rationally choose the path of crime. We think those growing numbers of people in our country who seem to be choosing the path of crime do so only because our country, through its increasing social inequity enhanced by its continued practice of nepotism, are simply not provided with realistic alternatives for survival and personal success. Some of our people then unfortunately come to see survival and personal success as being associated with what should otherwise be seen as highly undesirable activities.

Encourage and support public transportation

For the purpose of sustainable development in Mexico, our governments at the national, state and local levels need begin the long-term process of creating a public transit culture in our country. To encourage more Mexicans to take public transportation (buses and subways), our governments at all levels need to take yet another role in public education, this one regarding public education related to :reducing social stigmas that exist in Mexico around use of public transit emphasizing to Mexicans the environmental benefits of bus, combi and subway usage If middle-class and even wealthy people in Western Europe and Canada can take public transit, including one of the wealthiest men in the world who takes both subways and buses throughout Europe, there is no reason Mexicans cannot be secure enough in ourselves to do the same thing as well.

Also, one certain way to reduce the amount of CO2 being released in our atmosphere and to also better manage the movement of the population of our country is the use of more public transit and less use of cars. For through more use of buses instead of cars, we can reduce the amount of human-caused CO2 contamination by transporting more people in fewer vehicles.

Our governments at all levels also need to become actively involved in assembling bus fleets in and around our major cities: fleets which are modernly-equipped, accessible, reliable, safe and affordable. Additionally, we encourage our local governments to be involved in planning bus route services, so that these meet the needs of local people over the current needs of private transporters and unions.

Cities like Cancun or Villahermosa, Tabasco, which most often have old, run-down, even unsafe buses or combis operating as public transit vehicles, serve to discourage people from even considering public transit as an option. Our governments can consider tiered options of services, such as where differential prices are charged for different.
levels of bus service. For example, air conditioned buses or more modern buses running on popular routes might charge passengers a higher fare than non-air-conditioned buses and older buses operating on the same routes.

Lastly, national and state governments need ensure that, for the obvious public safety reasons, all bus and public transit fleet drivers are professionally trained and certified. Also, if a public vehicle driver breaks road safety rules, they can be guaranteed that they will be penalized including the possibility of permanently losing their license to drive. (On road safety rules: we see no safety benefit to public transit users when, such as is commonly experienced in the Riviera Maya, publicly used but privately operated vans zoom along the Cancun to Playa del Carmen highway at speeds of up to 140 kilometers per hour, even when their vehicles post signs stating that their maximum allowed vehicle speed limits are 95 kilometers per hour).

There is extensive academic literature and much proven experience available on both public transit matters and public transit benefits to sustainable communities. Our country’s political leaders only need source out such expertise, including from prominent cities recognized for excellence in public transit, such as in: Europe (i.e. London, England’s Transport for London), Canada (i.e. Toronto Transit Commission) and the USA (i.e. Metropolitan Transit Authority in New York City and throughout New York State).

Police and public security

“We are more afraid of Mexico’s official police forces than we are of criminals who are not police.”

The people of Mexico are well aware through direct experiences that corruption of all sorts is rampant throughout the police forces of our country. Mexican police officers requesting bribes or being involved in criminal activities is common practice in our Republic.

We have no delusions that this is an easy situation to solve. Nor is solving it a safe activity to be engaged in, based on the number of senior level police officers who have been assassinated across our country. (This includes the Deputy-Chief of Police in Ciudad Juárez who, sadly, was assassinated on the very day we finished our book and whose murder, as national media are saying, appears to have had involvement from within the police force). 

While likely an uncomfortable suggestion for many Mexicans, a realistic solution may now involve our Republic’s engagement of honest and respected police forces from foreign countries. This could possibly include police help from Mexico’s two NAFTA trading partners (i.e. the internationally-respected FBI—Federal Bureau of Investigation in the USA or the equally internationally-respected RCMP—Royal Canadian Mounted Police force in Canada).

Mexico’s national government might be wise to publicly state we have corrupt police forces. Thus, to then begin public addressing this problem straight on. By bravely doing so, our national government will then be in a better position to begin to focus on related and strong solutions, such as actively hiring the expertise of honest police forces from foreign countries. This hired police expertise can then be purposely used to help our national.

Sustainable development solutions for Mexico: education for sustainability

Public education for sustainability

The years 2005–2014 are the United Nations (UN) Decade for Education for Sustainable Development. 105 We consider it essential that our governmental leaders join with the UN, us and others, who understand the urgent need to educate Earth’s citizens in the concept, benefits and need for sustainable development and sustainable living.

Public education about sustainability is essential if Mexico’s citizens are to be both informed about the concept, approach and practice of sustainable development, and to also be given ideas on how to implement it in their daily lives.

Proof for this educational need in Mexico is found in the recent OECD (Organization for Economic Cooperation and Development) Report on PISA 2006: Science Competencies for Tomorrow’s—World Briefing Note for Mexico:

"...when it comes to science and the environment, Mexican 15 year olds report a below-average level of awareness of environmental issues.... At the same time, many young Mexicans reported being concerned about the environmental challenges that we face and do not believe that these will improve over the next 20 years. The less they know about science, the more optimistic they report to be that the environmental challenges will be successfully addressed."

What this OECD report reveals is that the less Mexican students know about the environment, the better they think the health of the environment is. Or in the reverse, the more Mexican students know about their natural environment, the more aware they are about the seriousness of the environmental challenges which humans are causing to Earth. There is a direct correlation between the education of our citizens on environmental matters, and their awareness and understanding about the environmental component of sustainable development.

That said, today in Mexico we have increasingly more students who have classes in which they are taught ecological matters and where they also learn about the environment. In our own personal experiences, the goal of these classes generally seems to be to make students understand ecological systems, their elements and the environment as an entity. Basically, students are taught about Earth’s natural environment in the same way they also learn about chemistry or math. The environment is seen as one of very many subjects to study in school. Yet this approach is unreal, for Earth’s ecological systems are not simply a conceptual singularity but an interconnected reality in which we humans are only one part.

We see a goal of sustainability education in Mexico to be to make our fellow Mexican citizens clearly aware that they are not separate from their natural environment, but that they are only one of many elements to make up that same environment and its ecosystems. Sustainability education in Mexico would also teach Mexicans that sustainable development is not only about the environment, but a holistic concept, approach and practice related to the social, economic and environmental interconnections of human societies and Earth’s natural environment.

We encourage our government to have SEP (Secretaría de Educación Pública) redesign the national education system so that Mexico is one of the first countries on Earth to produce a generation of people educated, trained and prepared as sustainability thinkers.

We see it essential that our governments create environmental education programs related to recycling, reforestation, water conservation, concern and care for wild and domestic animals, pollution control measures for vehicles, and so much more. Yet it is equally important that our governments educate Mexicans in social sustainability, including but not limited to those matters we addressed above in what it takes for Mexico to build a sustainably strong society, as well as in matters related to economic sustainability (some of which we suggest below).

How the people of a society come to see themselves arises from how a society educates its population. President Calderón understands this, for he has recently said:

“...el éxito o el fracaso de las naciones en este tipo de acciones, no será determinado por el volumen de las reservas petroleras que se tengan, ni por el tamaño de nuestros recursos naturales, tampoco por la superficie de nuestro territorio o la producción que tenga nuestro país." [“The success or failure of a nation is not based on the volume of petroleum reserves it has, nor the amount of natural resources, nor even because of how much land the country has or how much the country produces."] "En esta era de la información, de la sociedad del conocimiento el éxito o el fracaso de las naciones estará determinado por la educación, el tipo de educación y la calidad de la educación que reciban los jóvenes y los niños de nuestro país." ["In this age of information and of knowledge based societies, success or failure of nations is determined by education, the type of education, and the quality of education that our youth and children receive in our country.”]

In today’s knowledge-based, information-focused, global economy we are certain that the way to educate young Mexican minds is to lead them to critically think about and analyze information, not to merely memorize it. This includes educating young Mexican minds in critical thinking and analysis about issues in sustainable development.

A people who are “sustainability thinkers”

When talking about sustainability, we are certain that Mexicans must learn to always think about our society as a collective whole.
We encourage two basic levels where our governments can focus their attentions toward creating a country of “sustainability thinkers”:
Sustainability Thinkers at the level of household; 
Sustainability Thinkers at the level of neighborhood.
"Sustainability thinkers" at the level of household

Our fellow citizens need to be actively involved in sustainability actions. Our people first need to be taught simple ways to begin practicing sustainability thinking from their homes. Afterward, they can then be taught increasingly more complex ways for practicing sustainability in their lives.

To be sustainability thinkers at the level of household, Mexican families need be taught:

How to recycle their trash, including separating it into inorganic and organic items:

Inorganic bin are items include: paper, cardboard, glass, aluminum cans and steel. These are materials that can be transformed to similar or other uses by specialized companies that buy the used product to then recycle it.

Organic items include food scraps that can be transformed into compost soil or as fertilizer for plants.

To plant at least one tree in the back yard of their homes and to even grow grass in their front and backyards, and to do this instead of spreading concrete:

People need to know that all plant life creates oxygen for human life and fresher air.

People also need to be educated that while concrete yards may be easier to care for, they divert rain run- off away from seeping in to the ground and underground water systems, which are essential to supporting human and plant life.

To check gas installations, including pipes, and to fix any leaks.

Aside from doing this for safety reasons, this also helps keep air cleaner and fresher by closing holes in pipes that leak gas.

Paint indoor walls with a clear color and, instead of using indoor light, open house windows to benefit from natural sunlight:

Use of natural light over indoor light saves home electricity costs and cuts down on electricity production needs in our country.

Always turn off any electric appliances not in use.

The importance of water conservation. Water is the essential building block and supporter of life, yet as we earlier noted, it is increasingly becoming reduced in available supply while global demand increases. Some ways people can conserve water are:

Wash family vehicles with a pail not a hose, for pail washing reduces water use by 12 liters per minute over that of hose;

Water gardens first thing in the morning or after the sun goes down at night. The outdoor temperature is lower in mornings and evenings, so there is less water waste through evaporation;

When brushing teeth, simply fill a small glass half-full with water and use that to help you with your brushing;

When taking a shower, turn off the water while soaping up;

When turning on a hot water tap, the first part of the water is wasted because it is cold before the hot water arrives. Collect the cold water in a pail and then use the water for the toilet or sprinkle it on plants.

When families go to the supermarket, they should be encouraged to:

Buy locally-produced food, so as to encourage Food Sustainability (food self-sufficiency) in Mexico.

Not buy more fresh food items than can be realistically eaten in one week, so as to not waste food by having to throw it way due to spoiling.

Avoid buying items with lots of packaging—like Tetra Packs (which are difficult to recycle) and bottles (as our country does not yet have the recycling plants necessary to reuse these)—for such packaging most often just ends up in the garbage dump.

To be careful when using and throwing-away all substances and items that can contaminate our water supply, such as batteries, kitchen oil, car and truck oil, antifreeze, and dead animals. For:

Batteries, once used, can be taken to various local government programs for recycling.

Household oil and car oil and antifreeze must not be thrown into toilets or household pipes because it simply drains into and contaminates the water mantle or subterranean water supply. These products need be taken to recycling centers for proper disposal.

Dead animals can be disposed of at city animal disposal facilities. If sent to the garbage dump, their decomposing bodies can contaminate underground water systems.

Turn off lamps and electronic devices when they are not needed or in use by any one person.

Not use too many electronic devices at once, so that our country can reduce overall electricity usage and production, and also so that our electricity supply does not have an unnecessary strain on it.

"Sustainability thinkers" at the level of neighborhood

At the level of neighborhood, our fellow Mexican citizens need to be taught ways they can engage in sustainability thinking, including their being taught to:

Organize themselves to clean the public spaces that they use, such as parks, rivers, beaches, mountains, etc.

Encourage and create more neighborhood public “green spaces” for use by all people of their city, town or neighborhood.

Encourage neighborhood sustainability by advising neighbors of how they practice sustainable development in their own home and how these actions can be replicated by other people in their neighborhood:
Invite neighbors to your home to socialize while also watching a movie with a sustainability theme (i.e. “An Inconvenient Truth”).

Buy and use trash cans to help dispose of garbage, so as to avoid animals (like cats and dogs) breaking into garbage bags and resulting in trash being spread across streets:

Neighborhoods need to be taught that loose garbage cans spread disease and cause illness.

Respect laws that forbid the improper disposal of garbage, including laws related to the illegality of burning garbage.

Whether you are a city, town or individual: Do not burn garbage. (In one of our Maya Riviera communities, we smell the smoke from the garbage that seems to be burnt nightly in our municipal dump.) Burning garbage pollutes the environment, contributes to global warming, and can cause asthma in humans by affecting the cleanness of your local air quality.

Participate in any neighborhood councils/delegations created by local governments, such as the ones that exist in Cancun, which are offered as a means to motivate a local population to participate with the local government.

In our Cancun neighborhoods, we elect a neighborhood president to represent us to the Cancun government. Yet few people seem to participate in these councils, so the problem isn’t always that our government doesn’t want to engage us but that our citizens do not always want to participate in the opportunities presented to them.

Our governments need help create public education campaigns to help motivate, encourage and increase citizen participation in activities designed to inform our governments about citizens’ views and opinions.

Sustainable development solutions for Mexico

Leading for sustainability: behavior change by government and pride in government

We want to feel proud of our country, but our political leaders most often do not make us feel proud to be Mexican. We do not think that many Mexicans would disagree with our perception that:

“Mexico doesn’t belong to us: Mexico belongs to its politicians.”

We do congratulate President Felipe Calderon for cutting his salary and that of his cabinet by a full 10 per cent in 2006: yet even still Mexican politicians are some of the highest paid on Earth.110 This while they govern a country

Under the principles of sustainability as we understand them, we call on our politicians at all levels of government to cut their pay packages to then bring these more in line with the income levels earned by average Mexicans. Again, leading by example needs to start at the top with our politicians.

Instead of our country’s national income continuing, in noticeable degree, to help enrich the lives of a very few politically-entrenched and business-connected families, we are certain more of our Republic’s national income would be better spent on things like:

Helping the poorest of our citizens;expanding education services across our Republic;ensuring that all Mexican families are enrolled in and have access to IMSS healthcare;bettering our natural environment;helping Mexico’s many different indigenous peoples’ protect and expand their culture and language;and so very many other possibilities and national necessities.

Government example in sustainability

We think it essential that our government set the public example and take the public lead in sustainability approaches and styles by legislating sustainability practices at all levels of government in our Republic. Mexican federal, state and local governments can be public examples in sustainability through simple actions such as:

Adopting and applying the 20 essential elements we have identified as being required for Building a sustainably strong society.

Ensuring recycling by all government operations at all levels.

Buying only low-emission cars and trucks for national, state and local government vehicle fleets.

Using only clean energy in all government operations.

Extensive anecdotal evidence exists that recycling and related sustainability practices are not a true cost to government or businesses or industry, for they actually open up many unexpected income generation possibilities. (See the references below for the international, science-based, The Natural Step program for examples of such evidence.)

We encourage our governments to begin looking at sustainability and recycling programs for the modern business opportunity that they are at their core. If Europeans and increasingly the Americans can look at sustainability with these different and expanded eyes of opportunity, so too can Mexicans. Mexico can even strive to be a global leader in this new and growing field of sustainability business opportunity.

Sustainable development solutions for Mexico: 

Economic sustainability

Refocus our economy as factor of the environment

This point simply serves to re-iterate a common theme emphasized throughout this book. It is clear through the work of the hard sciences like physics, biology and climate scientists—but still often unclear to many economists— that humans must learn again to see themselves as part of the environment and not separate from it. This includes our governments, and through our governments the rest of our Mexican society, to again see the economy as part of and not external to nature. Our governments publicly speaking to this reality and again setting the public example in this direction would be a fine first place to start.

Stop the “brain drain” of Mexicans

An economically sustainable Mexico would find ways to stop the current brain drain from our country: that being, the loss of so many of our talented compatriots who leave Mexico to mostly go to the USA for better employment opportunities. This lost human capital is a significant loss to our country, for the contributions of these Mexicans then goes toward the success of a foreign country instead of benefiting their own home society.

One of the reasons the USA is known for business success is that it purposefully strives to attract the brightest minds on Earth to its country. These foreign minds are welcomed throughout the USA, in their universities, research organizations, businesses, and industries. These great minds from other countries then put their collective minds to work in helping the USA excel and succeed. The USA sees that more bright minds help make for a more successful economy and country.

USA-born and now Canadian-based Social Science Professor Richard Florida has become internationally- famous for his research showing a direct correlation between a community having a strong “Creative Class” (Thinkforce) and it then also experiencing stronger economic development. Simply stated, the more thinkers or creative minds who live and work in a community, the economically stronger is that same community.

It is a short leap to then expand the notion of community to include a national community: that the more thinkers or creative minds living and working in a country, the greater is the economic potential of that same country. We do speak to this in more detail in the next section.

This loss of people from our country should not be seen as a positive to Mexico simply for the small benefit of the foreign remittances that later flow back to our country. This unfortunate exodus of our people should be seen as the net outflow - a net loss - of human potential from Mexico that it is in reality.

This is a loss of our compatriots that we think all Mexicans should be saddened by; not proud of. To us, this drain of Mexican human potential represents a lack of leadership in Mexico. It publicly demonstrates Mexico’s inability to solve our own internal problems over this being any representation of the success of the USA societal model.

This then leads to another sustainability-related reason why Mexico should be concerned about this outflow of such valuable human capital and potential from our Republic: International perceptions. Mexico should be concerned that we can be accused by other countries of trying to solve our country’s own (un)sustainability problems by off-loading them—in the form of exporting our human capital—to another country.
By our country’s leaders finding creative and positive ways to stop our brain drain, Mexico ensures that it positively responds to both potential concerns.

Economic diversification into future-oriented technologies

Mexico: forward thinking, not backward looking

We do not see the economic future of successful countries in this new Millennium being in outdated, generally non-renewable technologies from an old industrial area: old technologies centered on extracting Earth’s resources at (un)sustainable rates and then re-processing these same resources in to products made at pollution-spewing factories and plants.

“We are certain that economically successful countries of this new Millennium will be those that look to the future.”

These modernly successful countries will be those that see Earth’s human societies moving in to sustainable activities and products, and which then willingly move their own countries in those same new directions.

“We want Mexico to be a country that is forward thinking, not backward looking.”

In our modern world, successful economies are those that tie into the knowledge-based, information-focused, global economy. We earlier noted the vision that our current President Felipe Calderon has in this same direction. Yet unfortunately, Mexico ranks last in the OECD (Organization for Economic Cooperation and Development) in its “Thinkforce”; that is, in the number of researchers our country has per thousand of full-time employees. 

We think it essential that our federal and state governments actively support Mexican-based research and development in the field of sustainability. Mexico has the potential to leap over the stage of western-style industrialization—a type of development which has also resulted in extensive global pollution and environmental degradation—to then move right in to the future-oriented, knowledge-based, information-focused economy that current industrialized countries are themselves purposely striving to move into.

Support in Sustainability R&D by Mexico’s national and state levels of government would help foster Mexican leadership on the global stage in this growing and increasingly important area.


A future leader in alternative energy

Specifically in this regard, we call on our national and state governments to promote and support Sustainability R&D (research and development) in alternative energy sources. With the strong winds that our country experiences blowing off of any of the coasts of Baja California and the rest of our Pacific Ocean coast, the Gulf of Mexico or even the Caribbean, Mexico can be a serious global leader in wind technology. In the south, Quintana Roo, Yucatan and Oaxaca States additionally seem ripe in opportunities for real Mexican leadership in solar power generation.

Mexico’s national government need consider investing upwards of 10 per cent of all the national petroleum income it receives from PEMEX in to alternative energy research and development. This could be directed in to Sustainability R&D in any of:

Sun: Thermal heat, solar heat.
Water: hydro electric, wave action, thermal.
Wind power: wind turbine.

Geothermal energy.

By our national government actively engaging in Sustainability R&D, particularly in alternative energy, Mexico will be closer to having its own alternative energy resources available and on-line by the time our non-renewable petroleum resources are gone. Yes... gone. For few Mexicans seem aware that our country’s oil supplies, whether located in the Cantarell oilfield in the Gulf of Mexico or elsewhere in our country, are running out. Oil production in Mexico has declined “...a total of 10% since its peak in 2004”, resulting in our country actually having to now import petroleum in addition to our being a “net importer of natural gas”.

What this means for Mexico is that, at current rates of consumption, all of our country’s existing reserves of oil are set to be depleted in only 9.2 years time.

This situation poses a grave energy danger for Mexico, in addition to the national revenue concerns we discuss below. Our country urgently needs our governments to pursue alternative energy solutions... now.

Economic diversification away from (un)sustainable economic mix of activities A very important point for the sustainable growth of Mexico is for our country to diversify our economy away from our country’s primary and (un)sustainable reliance on non-renewable petroleum resources, foreign remittances from Mexican nationals living abroad, and foreign tourism.124 This current economic mix of Mexico’s makes for a basket of (un)sustainable national economic activities.

While the maquiladoras in our country can also be argued as being (un)sustainable, for they primarily assemble products destined for the USA market and so then become dependent on the health of the USA economy, we leave that discussion to the appropriate experts in that specific subject.

(un)sustainable revenue mix: oil

We again return to the matter of Mexico and oil. Over this past century, Mexico has been heavily reliant on the non-renewable and declining resource of petroleum. So much so that, today, about 40 per cent of the entire budget of our Mexican national government comes from PEMEX and oil.125 This (un)sustainable Mexican reliance on oil resource revenue concerns us for this primary reason: it makes for an uncertain economic future for Mexico. As the OECD advises, Mexico’s government’s “heavy reliance... on oil revenue” helps create a “volatile and uncertain” situation for the public finances of our country.

While our receiving remittances from Mexicans living abroad in foreign countries—mostly from Mexicans living in the USA—seemingly makes for an easy income stream for our country, it does little to put Mexico on the path of economic sustainability. Particularly when the remittance income of foreign-based Mexican nationals itself depends on the virtual strength of the foreign economy they are a part of.

As the respected The Economist international business magazine has noted, when the USA is in a recession (as it is now said to be in) Mexico can expect a drop in remittance income due to the weakness of that foreign economy.

This situation then results in a related drop in Mexico’s own totals of national revenue.Sustainability thinking would have Mexico actively exploring alternative revenue streams to foreign remittances: alternatives which are based on Mexico’s own internal strength over that of any foreign economy.

(un)sustainable revenue mix: tourism

Tourism itself is also an industry which depends on the economies of foreign countries being strong. It is an industry where foreigners and their foreign-domestically-earned currency can choose to redirect their income abroad through travel choices to non-domestic locations.

In Mexico, we have historically received mostly Americans bringing their USA-earned dollars to spend in our country. Thus, a recession in the USA—or in Canada or Europe, the other two regions of Earth that are the main contributors of tourists to our country—also then means diminished tourist revenue for Mexico. The Economist says fewer tourists can be expected to visit Mexico when the USA is in recession; such as that country is now said to be in. Thus fewer foreign, mostly fewer American, tourists to Mexico means another negative hit to our Republic’s national revenue stream.
As the United Nations notes, and which applies to both Mexico and Cancun:

“Over-reliance on tourism, especially mass tourism, carries significant risks to tourism-dependent economies. Economic recession and the impacts of natural disasters… can have a devastating effect on the local tourism sector…"

Sustainability thinking would then also have Mexico seeking alternative revenue streams to tourism, for tourism too is an economic generator (un)sustainably dependent on the strength of foreign economies.

A sustainable revenue mix: generally speaking

We see a sustainable country being one that remains an integral and dynamic part of the global economy. At the same time, a sustainable country is one that has a national economy that is not strongly dependent on any one particular sector of its economy for its total revenue nor is it a country that is strongly dependent on foreign economies for the strength of its own national economy.

What a sustainable revenue mix would include for any country is some significant degree of economic activity in the knowledge-based, information-focused, economy in to which Earth’s current dominant economies have been actively moving. This includes national and state government investments in Sustainability R&D, required to help a country move in to and become a leader in new sustainability technologies and processes.

To put it simply: for Mexico to be a sustainable country, we think our Republic first needs to be strong in and of it self, so that our country can then eventually be strong—and even be a leader—in the global marketplace.

"Sustainability strategies" required of governments and businesses: End "greenwashing"

Greenwashing is a phrase to refer to companies that call themselves sustainable even when their activities are not; thereby they falsely claim to be in public what they are not in reality. This practice must be discouraged in Mexico, particularly when greenwashing seems rampant. Here in the Riviera Maya, one can find so-called Eco- Real Estate, Eco-Tortillería, Eco-Property Development, Eco-Laundromat and even Eco-Mechanic businesses.
Exhibit 6: A greenwashed laundromat in Playa del Campo

Sustainability Strategies are a tool used to help businesses, industry, governments and NGOs to practice sustainable development in both their private realities and public lives. They also help these same entities to avoid being accused of merely greenwashing.

Sustainability Strategies are the implementation of Agenda 21 sustainable development approaches and practices at any local level. Often, they are referred to as Local Agenda 21s or LA21s when applied at the level of local community or local government. They are a very modern tool for incorporating the sustainable development Triple-Bottom-Line throughout all levels of operations. These strategies follow a structure similar to traditional business plans, with their primary difference being on what they focus on and in on who is involved in their development.

The “what” Sustainability Strategies focus on and require is for governments (national, state or local), industry and business to change their operational priority from one centered mostly on economic profit to one re-focused on planning for the Triple-Bottom-Line (that is, balancing each of the social, economic and environmental aspects of sustainable development). For NGO’s, the difference is that they need to include a greater focus on economic sustainability over a usual focus on social sustainability. "Who" is involved in the development of these plans are any people (stakeholders) who have an interest in the work of the government, business, industry or NGO.

LA21s and Sustainability Strategies are being increasingly used by businesses and governments around Earth, particularly those in Europe. The ICLEI (International Council of Local Environmental Initiatives), which has a national office in Mexico, “…estimates that more than three thousand local communities worldwide are now implementing Local Agendas 21”.
England has become a recognized global leader in sustainability planning at local levels through the LA21/Sustainability Strategy approach being required at every level of local government in that country.131 The ICLEI offers a respected international program designed to encourage local governments in the development of LA21s and Sustainability Strategies for their communities.

As already noted in our section on “Refocus our economy as factor of the environment”, there are also many international businesses that have already learned the value of the sustainable development Triple-Bottom-Line and which are also making money through its practice.

To ensure that Mexican governments, businesses and industries are engaged in actual sustainable development practices over greenwashing, we strongly recommend that our national and state governments explore laws, regulations and financial incentives designed to require the development of Sustainability Strategies and LA21s throughout our country. The focus of such laws would be to ensure that Sustainability Strategies and LA21s are implemented at all levels and in all sectors of Mexico.

Businesses and industries that choose to remain rooted in past (un)sustainable patterns of behavior by not implementing a Sustainability Strategy approach could face fines and other penalties from our governments. Reductions in federal cash transfers to municipalities could be a consequence for those communities that choose to continue with their own (un)sustainable practices and not develop an LA21. Monies collected from such fines or reductions in cash transfers could go to offset the societal costs which arise from these businesses’, industries’ and communities’ (un)sustainable activities.

Mexico’s national government could consider creating an (Un)sustainability Tax to be placed on those enterprises and municipalities that choose to not develop and adhere to a Sustainability Strategy/LA21. Money collected from an (Un)sustainability Tax could then be directly used for environmental regeneration or clean-up purposes, as well as for social and economic programs tied in a government’s sustainable development plan.

If industry and business—and even individual humans—will not willingly shift their operations and patterns of behavior to ones that are sustainable for Earth and the planet’s humans, then governments need consider applying regulatory and tax pressure to force changes in these same operations and patterns of behavior. This reality is increasingly becoming understood by governments around the world. A very recent case in point is the February 2008 decision of the Province of British Columbia in Canada to become the first jurisdiction in North America to introduce a carbon tax on all fossil fuels.

While a symbiotic and balanced relationship between government, business and industry is always desirable, such a constructive relationship is not always possible without initial and strong encouragement —even regulatory force—from government.

Food Sustainability

As we have been writing this book, another serious sustainability concern has unexpectedly arisen for humans on Earth. “For the first time in recent memory, there were food riots... in a host of countries, ranging from Austria and Hungary to Mexico, Namibia, Zimbabwe, Morocco, Yemen, Mauritania, Senegal and Uzbekistan.”

Commodity prices have been increasing in global marketplaces. This has resulted in those countries which have become reliant on imported food products acquired under international managed-trade agreements (products paid for at foreign exchange rates), to now be experiencing rising food costs. These countries with some level of food- dependency (over food independence) have seen some of their people rise up in protest at the rising food prices.
To give an idea at how much food prices have risen in the past year, The Economists’ “ index is higher today than at any time since it was created in 1845” and this respected newspaper suggests that higher food prices are “likely to persist for years”.136
The Secretary-General of the United Nations, Mr Ban Ki-moon, has declared a “food crisis” on Earth and even identified “...that escalating energy prices, lack of investment in agriculture, increasing demand, trade distortion subsidies and recurrent bad weather are among the reasons for the surge in prices”. 

The matter of food sustainability (food self-sufficiency) is suddenly and unexpectedly at the forefront of Earth’s humans.

Mexico is a country with many natural privileges. We have vast resources, as well as much land on which food can be grown to support our citizens and for export purposes. Ours is a country with more sustainable options than are available to many other countries on Earth.

In our view, for any country to be sustainable would directly imply food-sufficiency (food independence) at the local, regional and national levels, including within the tourism markets so important to our country. We think that sustainable economic diversification for Mexico would encourage the creation of Greenbelts, continue to encourage support of family and larger agricultural production at local levels, and require the development and expansion of agricultural activities around tourist resorts in our country.


Greenbelts is a term used to refer to any area of undeveloped or agricultural natural land that has been set aside near urban or developed land to provide open space, offer recreational opportunities, support agriculture activities, protect historic towns, or restrict urban growth.

London, England has had a greenbelt since 1938 and these have existed throughout England as a whole since 1955, to the point that they now cover approximately 13 per cent of that country.

 The Province of British Columbia; Canada has had greenbelts since 1973 through their creation of the Agriculture Land Reserve, which “…is a provincial zone in which agriculture is recognized as the priority use. Farming is encouraged and non-agricultural uses are controlled.”

Urban greenbelts exist in many other locations throughout Earth, including a prominent one located in Portland, Oregon, USA, and other urban greenbelts found in Ottawa, Canada, and San Francisco, California, USA. Natural greenbelts are found in many locations including India, Malaysia, Canada and Sri Lanka.

A new urban greenbelt focused on strong agricultural land protection was recently created in Toronto, Canada.

We strongly encourage our federal and state governments to use the Greenbelt tool as a means to help our country achieve national and local food sustainability. Greenbelts can be established around major cities in Mexico, including Cancun, and would be identified areas in which land would be specifically and legally set aside by governments so as to help these cities develop local food production and local food sustainability. Local food production can be achieved through use of the local soil itself or (as would be required in Cancun) through establishing local greenhouse food production.

Traditional agriculture, regional production, and greenhouse farming With the abundance of sunshine in Mexico’s south, greenhouse production should be encouraged, including in areas such as Cancun where the local soil is not conducive to serious agricultural activities. Areas in Mexico interested in greenhouse food production could emulate and use as a model the impressive Hidraponica Maya greenhouse facilities located in Felipe Carrillo Puerto, Quintana Roo.

Throughout Mexico, whether in or outside or tourist zones, local farmers and their families can continue to be employed to help grow food stuffs and provide local, even organic, food choices for local peoples and even for hotel menus. Greenhouse food production in the Riviera Maya can provide fresh vegetables for both local peoples and the hotel industry, while our local soil can be better used to produce locally-grown fruit and produce such as radishes, mango, pitaya and chaya. Elsewhere in Mexico, local food production can support food sustainability through the growing of local fruits and vegetables indigenous to any given area.

All areas in Mexico should be encouraged to support and encourage regional production (i.e. at the state-level or through a collection of states) in dairy, poultry, cattle and pork. National and state marketing boards in dairy, poultry and pork production (a model that exists in Canada), can also be considered a possible model for Mexico.

Food sustainability: Final thoughts

Also related to food sustainability, with Mexico being rich in agricultural resources and human capital, we see no reason why—nor do we see any particular benefit to Mexico’s economic sustainability when—foreign-owned hotels ship in food products from overseas. Particularly considering when so many food items can be directly sourced from within the Mexican Republic. If hoteliers and our politicians were more creative with and caring about the local community’s in which foreign-owned hotels are located, they would encourage food production around tourist resorts through use of proven traditional and also more modern farming methods such as the greenhouses.

Through encouraging local food production, not only is some degree of Mexican food sustainability (food- sufficiency or food independence) achieved, but more employment opportunities for local people are also created.

Food sustainability to us is a must for any country to be on the path to sustainable development. We do seriously think foreign owned hotels must help contribute to Mexican and local food sustainability by their doing their best to source and buy food items produced in Mexico.
Sustainable development solutions for Mexico: Environmental sustainability

As we keep emphasizing, Mexico needs to take better care of its resources and environment, because these are important both to current generations of Mexicans and also to the well-being of future generations of our people.

Nature offers many benefits that cannot be taken for granted by our country’s people. For example, mangrove swamps offer natural coastal buffer protection against hurricanes, help clean the water around them, and also provide a natural protective habitat for fish fry where they can live in safety until they reach maturity and can head out to sea.

Yet in contravention of Mexico’s Ley General de Vida Silvestre that restricts such practices, in Mexico’s Riviera Maya we see with our own eyes how mangrove swamps are being uprooted at an alarming rate for tourist, housing and other developments.144 Destroying mangroves poses dangers to our region’s coastline during hurricanes, and threatens both water quality and local fish species.

pay in pesos—and also potentially pay through lost human lives—from the consequences of these mangrove lands being destroyed.

Mexico is one of the most bio-diverse countries on Earth yet, as we outlined in our section on Biodiversity loss, we Mexicans cannot take our country’s natural wealth for granted. Our country has already documented the loss of many species indigenous to Mexico and these species losses will continue if we Mexicans do not begin to seriously care for the health of our Earthly home. Mexicans urgently need to learn to respect their natural environment, care for it, protect it, and even allow it to grow in size and scale.

Mexico has on paper some of the finest, even strongest, environmental laws of any country on Earth. So all we really want to say in relation to the environmental aspect of sustainable development and Mexico is:

"We ask only that Mexico’s governments enforce Mexico’s environmental laws."

Laws on paper look nice, but they mean absolutely nothing if not enforced. By enforcing our country’s laws, Mexican politicians will help make Mexico a global example for environmental protection and sustainable development.