SEO is a particular type of procedure which is used to receive traffic through natural or organic search results.
Yahoo, Google and MSN are some of the worldwide popular search engines which have certain policy to place videos, web content and images according to their rank.
Online world has attracted worldwide users and they prefer to search for various products and services online. Due to web ranking policy, websites which are not placed on first page do not enough traffic and customers. Presence on second, third or fourth page means you are almost out of access of your customers as no one even bothers to check which type of services are available on next pages. Every one relies on first page results and considers them more authentic and relevant. To upgrade the status of online businesses to get access to target customers, seo is necessary.
When we communicate with yourcustomers, your staff gets relevant information which is required for boosting your website ranking. To achieve results, it is necessary to know more about business, local customers and location. Get information regarding
- Target audience
- Customers’ services and products
- Reports and statistics of customers’ website
- Competitors’ approaches
On the basis of received information, find your competitors and analyze their strategies. Moreover, targeting keywords are selected to make your business on top of Google search results. It is a fact that SEO strategies are always in changing phase as Google introduces new ways for online ranking. It is duty of seo person to follow these ways and select white hat SEO based strategies to support your business. SEO updates are usually technical which can be handled by SEO experts only.
It is part of your job to check web content, its quality and upload new content to develop interest of customers. When more and more traffic will move towards your website, Google will add it among top ranking websites placed on first page results.
It is important for newly developed website to have business profile on social media sites as maximum future customers are present on these sites. When seo works on customers; website, you make pages on Facebook, Twitter, LinkedIn and Google Plus as well.
Search Engine Optimization works to make websites visible online. When more and more online users can view your website, there will be an increase in traffic automatically. Let online visibility, ranking and marketing tasks be handled by your seo staff.
Organic Search Results
Organic search results (sometimes referred to as “natural” results) are natural results that rank based 100% on merit. In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results.
URL structures for international sites
There are a few URL structures webmasters can employ to target a particular country with their websites. They include using a country code top-level domain (ccTLD), a subdomain, a subdirectory or subfolder, a gTLD with language parameters, or even using a different domain name entirely. Let's take a closer look at each one of these options:
ccTLD — As defined by Google, ccTLDs use two-letter codes to indicate to users and search engines in which country, sovereign state, or dependent territory a website is registered. Note that some country codes, like .ly for Libya, are used so commonly for other purposes that Google treats them generically.
Create Relevant and Natural Backlinks
Backlinks are links that direct to your site from someone else's. While backlinks are advantageous for SEO, one needs to know a few basic things when using them. If the site providing the backlink is a well-known domain name that's high up in the rankings, then Google sees that backlink as being worth more than one that's less known. One link from a well-known domain name will improve your rankings much more effectively than a host of links from comparatively obscure sites. Anchor text or the words in the hyperlink must be relevant to the target keywords.
Permalink is an arrangement that consists of an extension and a root. The inexperienced ones find out a site and its pages and post through permalinks. Strong permalink structures are critical to your website's success. "Those using WordPress can easily change permalinks from "settings" and by clicking on "permalinks". Once there, make sure that you have the post name in the permalink. You can insert /%postname%/ by clicking the "custom structure" icon," guided Shounak Pal, founder, Papyrofix, a content development platform focusing on document creation and editing. However, it is very important to note that one should never alter his/her old permalinks as that will break the backlinks.
Search engine rank the organic search results based on hundreds of different ranking factors. But in general, organic results are deemed by Google to be the most relative, trustworthy, and authoritative websites or web pages on the subject. I have more details how search engine algorithms work later on. But for now, the important thing to keep in mind is: When we talk about “SEO”, we’re talking about ranking your website higher up in the organic search results.
On-page SEO is making sure Google can find your web pages so they can show them in the search results. It also involves having have relevant, detailed, and useful content to the search phrases you’re trying to show up for.
This deals with trying to get other websites to mention (and link to) your website. The focus of Off-Page SEO is acquiring backlinks from other websites (known as “link building”).
Other SEO signals
Other signals to show search engines that your site targets a specific country include:
- Hosting your site on a local IP
- Linking to local content
- Building links from local resources
Finding ways to rank on local search engines like Yandex in Russia and Baidu in China.
Congratulations! You've mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.